1. YUM Brands Inc.

2. YUM Reporting Segments
YUM U.S.
YUM China
YUM Restaurants International
YUM India

3. YUM Concepts
KFC
Pizza Hut
Taco Bell
Little Sheep

4. INDUSTRY COMPETITION Competition: Competing For: QSR Restaurants
Supermarkets
Convenience stores
Coffee shops
Snack shops
Food Quality
Price
Convenience
Location
Concepts
Consumer Tastes

5. PRINCIPAL COMPETITION
Mc Donald’s Corporation
Starbucks Corporation
Wendy’s Company
Burger King Worldwide
Darden Restaurants Corporation

6. PRINCIPAL PRODUCTS Fried / Non Fried Chicken
Tacos, Burritos, Quesadillas, Salads, Nachos
Pizza, Hot Wings
Hot Pot Stews

7. MARKET SHARE

8. INDUSTRY TREND

9. INDUSTRY ISSUE # 1
Exchange Rates

10. RISING COMMODITY PRICES
INDUSTRY ISSUE # 2
RISING COMMODITY PRICES

11. Oversaturation in United States
INDUSTRY ISSUE # 3
Oversaturation in United States

12. Healthier options / Health trends
INDUSTRY OPPORTUNITY
Healthier options / Health trends

13. INDUSTRY OPPORTUNITY
EMERGING MARKETS

14. YUM BRANDS GROSS REVENUE 2012
$ Billion

15. INDUSTRY TOTAL GROSS REVENUE 2012
$195.2 Billion

16. COMPETITORS GROSS REVENUE 2012

17. GROSS PROFIT MARGIN

18. YUM BRANDS STOCK PRICE

19. YUM BRANDS 3 YEAR TREND ANALYSIS REVENUES AND GROSS PROFIT

20. INTELECTUAL PROPERTY & TECHNOLOGY

21. MISSION OF YUM BRANDS
Build leading brands across China in every single category
Drive aggressive International expansion and build strong brands everywhere
Dramatically improve U.S. brand positions, consistency and returns
Drive industry leading long-term shareholder and franchise value

22. CORE COMPETENCIES

23. INBOUND LOGISTICS

24. VERTICAL INTEGRATION
INBOUND
OUTBOUND
CORE COMPETENCY

25. PRIMARY GEOGRAPHICAL MARKETS

26. MARKETING STRATEGIES KIDS GETTING MORE FOR LESS CONVIENCE FACTOR
LOYALTY PROGRAMS