1. Managing Retailing, Wholesaling, and Logistics16
Managing Retailing, Wholesaling, and Logistics
Marketing Management, 13th ed

2. What is Retailing?
Retailing includes all the activities involved in selling goods or services directly to final consumers for personal, nonbusiness use.
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3. Wheel of Retailing New Entrants Mid Price Mid Status Mid Margin
Low Price
Low Status
Low Margin
High Price
High Status
High Margin
New Entrants
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4. Table 16.1 Major Retailer Types
Specialty store
Department store
Supermarket
Convenience store
Discount store
Off-price retailer
Superstore
Catalog showroom
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5. Figure 16.1 Retail Positioning Map
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6. Changes in the Retail Environment
New retail forms and combinations
Growth of intertype competition
Competition between store-based and non-store-based retailing
Growth of giant retailers
Decline of middle market retailers
Growing investment in technology
Global profile of major retailers
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7. Retailers’ Marketing Decisions
Target market
Product assortment
Procurement
Prices
Services
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8. Retailers’ Marketing Decisions (cont.)
Store atmosphere
Store activities
Communications
Locations
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9. The Fornarina flagship store features award-winning retail design.
Store Atmosphere
Walls
Lighting
Signage
Product placement
Floors
Surface space
Music
The Fornarina flagship store features award-winning retail design.
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10. Private Labels
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11. Wholesaling Functions
Selling and promoting
Buying and assortment building
Bulk breaking
Warehousing
Transportation
Financing
Risk bearing
Market information
Management services and counseling
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12. Transportation Factors
Speed
Frequency
Dependability
Capability
Availability
Traceability
Cost
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