1. Using Social Media Part One: Introduction to Social Media A CIL-NET Teleconference/Webinar Presented by Michele Martin and Carol Voss Wednesday, January 13, 2010 3:00-4:40 p.m. EST

2. Using Social Media Part One: Introduction to Social Media A CIL-NET Teleconference/Webinar Presented by Michele Martin and Carol Voss Wednesday, January 13, 2010 3:00-4:40 p.m. EST

3. @michelemmartin I’m Michele

4. Objectives Identify social media tools, resources, and services, and determine when these tools are appropriate to apply in their CILIdentify social media tools, resources, and services, and determine when these tools are appropriate to apply in their CIL Identify strategies to address organizational culture issues and changes inherent with social media adoption and the organization's readiness to implementIdentify strategies to address organizational culture issues and changes inherent with social media adoption and the organization's readiness to implement Describe challenges faced with social media strategy implementation through a case study and relevant examplesDescribe challenges faced with social media strategy implementation through a case study and relevant examples Describe strategies to build and sustain effective online communitiesDescribe strategies to build and sustain effective online communities

5. We want questions!

7. The Numbers 50% of adults online have a MySpace profile 22% of adults online have a Facebook profile In August 08, 23.7 million people visited 64.7 million upload photos to Flickr Twitter grew 753% in 2008 to 4.5 million users

8. Individuals with disabilities... Spend twice as much time online (20 hrs. vs. 10 hrs) More likely to report Internet has improved quality of life (48% vs. 27%) More likely to report that they are better informed (52% vs. 39%) More likely to report they are more connected (44% vs. 38%) More likely to report they are able to reach out to people with similar interests (42% vs. 30%) Source: Harris Interactive, 2000

9. Social media helps people... Find and share quality information Connect to others who share their interests Have conversations Work collaboratively

10. Social media helps organizations... Listen Participate in online conversations Tell their stories Create awareness Build community Raise money Provide inexpensive professional development

11. Web 1.0 One way communication Static home pages Organizational control Minimal multimedia Site as destination “Push”

12. Web 2.0 Conversation Dynamic content User contributions Multimedia-rich Outposts on the web “Pull”

13. Social Media is NOT...

14. Social Media is... Conversations

15. And... Sharing ideas & information

16. And... Working collaboratively

17. And... Having a voice

18. Powered by....

19. What questions do you have?

20. How is Social Media Being Used?

21. @michelemmartin Remember This?

22. This is me! “Google Juice!”

23. Listening & Responding

24. And More Listening

25. Participating

26. Storytelling http://www.flickr.com/photos/mairasoares/2967639540/in/pool-rollingrains

27. Generating “Buzz”

28. Calls to Action

29. Community Building

31. Fundraising

32. Professional Development http://www.flickr.com/photos/tojosan/181249465/

35. Questions?

36. What are the “Rules?”

37. Social Media is NOT... Broadcasting

38. Social Media IS... Conversation

39. Social Media is NOT... Your Power

40. Social Media is... http://www.flickr.com/photos/lincolnblues/1443915052/ Collaboration

41. Social Media is Not... http://www.flickr.com/photos/rtarga/223776150/ Control

42. Social Media Is... Messy

43. Social Media is Not... “Walled gardens”

44. Social Media Is... Transparency

45. Social Media is Not... Formal

46. Social Media Is... Informal

47. How could YOU be using social media?

48. http://cilnetsocialmedia.org/wiki/Main_Page

49. What’s Next? Explore the wiki Attend webinar on January 20, 2010. Experiment!

50. Wrap Up and Evaluation Please complete an evaluation of today’s program at: https://vovici.com/wsb.dll/s/12291g41dfb

51. Sources WeAreMedia.org: The Social Media Starter Kit for Nonprofits http://www.wearemedia.org/http://www.wearemedia.org Social Media for Nonprofits by Primal Media http://www.slideshare.net/PrimalMedia/socia l-media-non-profits

52. Support for development of this Webinar/teleconference was provided by the U.S. Department of Education, Rehabilitation Services Administration under grant number H132B070002-09. No official endorsement of the Department of Education should be inferred. The content of this webinar is licensed under a Creative Commons Attribution-Non-Commercial-Share-Alike Unported license. Permission is granted for duplication of any portion of this PowerPoint presentation, providing that the following credit is given to the WeAreMedia Project, Michele Martin and CIL-NET project: Presented as part of the CIL-NET, a program of the IL NET, an ILRU/NCIL/APRIL National Training and Technical Assistance Project. Material in this presentation created by Michele Martin, adapted from work created by the WeAreMedia Project (www.wearemedia.org/)Support for development of this Webinar/teleconference was provided by the U.S. Department of Education, Rehabilitation Services Administration under grant number H132B070002-09. No official endorsement of the Department of Education should be inferred. The content of this webinar is licensed under a Creative Commons Attribution-Non-Commercial-Share-Alike Unported license. Permission is granted for duplication of any portion of this PowerPoint presentation, providing that the following credit is given to the WeAreMedia Project, Michele Martin and CIL-NET project: Presented as part of the CIL-NET, a program of the IL NET, an ILRU/NCIL/APRIL National Training and Technical Assistance Project. Material in this presentation created by Michele Martin, adapted from work created by the WeAreMedia Project (www.wearemedia.org/)www.wearemedia.org