1. Vaga Associates …and of working together The value of leisure and culture to Enfield …and of working together 13 th May 2004 Nikki Enoch, Mike Collins & Simon Parkinson Education, Employment and Enterprise

2. Vaga Associates Presentation  Context  Basics  Education  Employment and Enterprise National research Sub regional research Creative industries Sports  Priorities - Leisure and Cultural Services Group  Working together  Information sources  Your views

3. Vaga Associates Value of Leisure and Cultural Services Project Brief Commissioned October 2003 to  Summarise available national research  Apply research locally  Identify priorities and partnerships with the ESP thematic groups Funded by Neighbourhood Renewal

4. Vaga Associates Value of Leisure and Cultural Services Key Messages  Need to be healthy to learn and work  Major concerns – are getting bigger!  Value of starting young  Growth potential of the industries  Much scope for working together Only touch on some of it today!

5. Vaga Associates The Basics Being healthy and fit for school, work and life! Major concerns Obesity Stress Urban renewal

6. Vaga Associates Health and Well Being – The Evidence 1.Strong trends with physical health 2.Close association with mental health 3.Strong correlation with deprivation 4.Fast payback Medical profession (e.g BMA 2002) Sports profession (e.g Balyi 2002) Leisure profession (e.g LGA 2001) Education profession (e.g Nat. Curriculum) BHF National Centre for Physical Activity & Health www.bhfactive.org

7. Vaga Associates Value of Leisure and Cultural Services Recent Reports  “Storing Up problems: The Medical Case for a Slimmer Nation” Royal college of Physicians, Faculty of Public Health and the Royal College of Paediatrics and Child Health Jan 2004  “Wanless II Report” led by Derek Wanless Treasury & DOH Feb 2004 (DOH must be transformed from a sickness service to a sickness prevention service)  “At least five times a week: Evidence on the impact of physical activity and its relationship to health” Chief Medical Officer Report April 2004  “Choosing health? Choosing Activity” : A consultation on how to increase physical activity DOH/DCMS May 2004 60% exercise and 40% diet

8. Vaga Associates Physical Activity Health Benefits Our bodies were made to move! Children 60 minutes daily Adults 5 x 30 minutes every week Home, work & hobbies Sport & exercise Government Target (DCMS 2002) 70% population ‘active’ by 2020 Current level: 32% and static!

9. Vaga Associates Increasing Prevalence of Obesity N.A.O. 2001

10. Vaga Associates Increasing Inactivity Levels HSE ‘98

11. Vaga Associates Evidence of Health Risks Source: Britton & McPherson

12. Vaga Associates Prevalence of CHD Risk factors Source: Joint Healthy Survey Study 1999 Economic Cost of CHD £7.06b annually Source: Liu, Maniadakis, Gray & Raynor 2002

13. Vaga Associates Enfield Residents Estimates extrapolated from national government studies Applied to Enfield on a pro rota basis Enfield residents:  37% are sedentary = 101,200  22.5% are obese = 61,500 Savings from 10% increase in activity:  10% = 17,200 residents  311 lives  £10.5m £1.9m NHS £4.3m loss of earnings £4.3m premature mortality Source: DCMS: 2002 Game Plan Implementing the Government’s Strategy for Sport

14. Vaga Associates Current National Picture Growing concern for young people 2002 Men Women Obese 21 24 Overweight 47 33 Total 68 57 % Obesity Levels in Young People 2-4 yr olds 5-15yr olds 1990 5 5 2001 9 15 Source: Chief Medical Officer 2004

15. Vaga Associates Value of Leisure and Cultural Services CONCLUSIONS  Health benefits proven and known  Need to promote, intervene and get active Nationally Regionally Locally

16. Vaga Associates Education Best start

17. Vaga Associates Best Start in Life Young Person Centred Learning and Attainment 8 learning styles “Drama, dance, movement, words,images and music – all stimulate the brain to learn” University of the First Age Physical e.g. Heart capacity set when 8-12 years old Social / Emotional Experiencing winning & losing Working as part of a team Emotional release through music Discipline and self control Putting Enfield First

18. Vaga Associates Enfield Young People Attitudes to Sport Source: Enfield Year 6 & 9 Sports Survey 2003 Putting Enfield First

19. Vaga Associates Enfield Young People Participation Levels Source: Enfield Year 6 & 9 Sports Survey 2003 Putting Enfield First

20. Vaga Associates Value of Leisure and Cultural Services Evidence of Action Nationally Government: DCMS and dfes (2002) Game Plan Recognise value and promoted the case PE & School Club Links £459m transform school sport Enfield  Dance and school sports co-ordinators  Daily activity campaign  Walking school bus routes  Sport and Physical Activity Strategy (being prepared)

21. Vaga Associates Value of Leisure and Cultural Services CONCLUSIONS  Health benefits proven and known  Young people need it and enjoy it  Some young people don’t get it  Drop out in teenage years is a concern  Evidence of getting active  Need to: Join up Scale up

22. Vaga Associates Employment and Enterprise Growth potential

23. Vaga Associates Context and Research A growth industry!  Move towards regionalisation Status of the RDAs and their sub regional tiers  New sector skills Councils Skills Active (licensed 2003/launched 2004) Others  National and regional research Economic value of Sport 2003 Volunteering in England in 2002 (issued 2003)  Sub regional research Understanding London’s Sub Regional Economies Research and Development Project into the Creative and Cultural Industries (2003 – on-going) The Regeneration Potential of Sport and and Leisure in the Upper Lea Valley (LDA/ULV Matrix Group 2004)  London 2012 Olympic Bid Capitalising on the Olympic Potential (2003)

24. Vaga Associates National Research Economic Value of Sport(London Region) Annually  54,600 employed (1.75% less than national average)  £4.7bn generated income (1.24% less than national average)  £957m of household income spent on sports (same as national average)  £1.4m attract people from high profile events  £65m income from high profile events

25. Vaga Associates The value of leisure & culture to Enfield Sub Regional Study Understanding London’s Sub Regional Economies (LDA/PACEC 2003) Growth  Creative industries and media sector the largest and faster growing cluster Issues for the North Sub Region  High unemployment  Weak local innovation  Housing deprivation  High reported crime  Lack of leisure and cultural facilities

26. Vaga Associates Local Research Creative and Cultural Industries (Three Greens Group) Database Results (Barnet, Enfield, Haringey & Waltham Forest)  Primary research  2,500 businesses – reality many more  Impact of clusters – Enfield is ‘lagging’ behind Findings and Development Directions  Improve the quality of the arts, the arts industry and arts activities  Develop the arts as a medium for regeneration  Develop cultural industries in North London & links with London’s CCI sector  Raise the profile of the arts in North London

27. Vaga Associates Local Research Creative and Cultural Industries (Three Greens Group) Priorities (Barnet, Enfield, Haringey & Waltham Forest)  Cluster development  Business support and employment growth  Development of quality  Arts access and audience development  Regeneration of the area  Networks and sector infrastructure Having a vision for the industry and the area

28. Vaga Associates Local Research Regeneration potential of Sport LDA and ULV Matrix Group Approach  Secondary research existing data sources Case studies – existing research Wide definition of sport  Conclusions Higher levels of activity than expected £192m to the local 2.4% of total consumer expenditure £184m added value (1.5% of total GVA) 5,250 jobs (1.7% total employment)  Recommendations Further research into clustering Sub regional strategy – with or without Olympic Bid

29. Vaga Associates Volunteers in Sport National  5.8m people involved (15% of population)  26% of all volunteers  1.2b hours  14b value in time  720,000 jobs (fte) Huge influence on capacity and capablitity

30. Vaga Associates Conclusion  Employment: Leisure and culture jobs have a good skill profile though some are sessional/seasonal  Enterprise: Capacity building, increased use of club/group and educational facilities  Research: Growth potential of the creative industries in the Upper Lee Valley; Regeneration potential of sport in the Upper Lee Valley Develop potential and be ready to make the most out of the opportunities

31. Vaga Associates Leisure and Cultural Partnership Group Priorities  Improving health  Reducing crime and disorder  Supporting education attainment  Common to all - building capacity

32. Vaga Associates Leisure & Culture Partnership Emerging Priorities Agreed on 10 th November 2003:  Addressing health issues  Activities for young people (divert from crime and anti-social behaviour)  Capacity building and organisational development

33. Vaga Associates Value of Leisure and Cultural Services Key Messages  Need to be healthy to learn and work  Major concerns – are getting bigger!  Value of starting young  Growth potential of the industries  Much scope for working together Only touch on some of it today!

34. Vaga Associates Leisure & Cultural Services & Education, Enterprise and Employment Too important an area to ignore Explore how you can work better together and exploit potential and opportunities to overcome the big issues

35. Vaga Associates Reactions & Views

36. Vaga Associates The value of leisure & culture to Enfield References (1) Armstrong, J., Reilly, J.J. & Child Health Information Team – Information Statistics Division, Edinburgh. (2001). Assessment of the National Child Health Surveillance System as a tool for obesity surveillance at national and health board level. www.show.scot.nhs.ukwww.show.scot.nhs.uk Arts Council for England (2002) Arts in health London:ACE Britton, A. and McPherson, K. (In Press). Monitoring the progress of the 2010 target for coronary heart disease mortality London: National Heart Forum BMA (2002) Priorities for Health Background Briefing Paper, Scottish Parliament Central Council of Physical Recreation (2002A) Saving lives, saving money: physical activity - the best buy in public health London: The CCPR Chinn, S. & Rona, R.J. (2001). Prevalence and trends in overweight and obesity in three cross sectional studies of British Children, 1974-1994. British Medical Journal. 322: 24-26. Coalter, F. (2001a) Realising the potential of cultural services: the case for sport; (2001b) the case for the arts; ( 2001c) The case for libraries; (2001d); The case for museums; (2001e) The case for tourism; (2001f); The case for urban parks, spaces,and the countryside; (2001g) The case for children’s play London: Local Government Association Coalter, F. (2002) Sport and Community Development a manual Research Report 86 Edinburgh: sportscotland Coalter, F. (2003) Measuring the impact of sport (unpublished lecture) University of Stirling Coalter, F., Allison, M.. and Taylor, J. (2000) The role of sport in regenerating deprived urban areas Edinburgh: Scottish Executive Central Research Unit Collins, M. F. (2003) Sport and social capital London: Routledge Collins, M.F. et al (1999) Sport and the arts paper for Policy Action Team 10 London: DCMS Countryside Agency (2001a) Walking for Health –the first randomised trial CR Note 18 Cheltenham: CA Countryside Agency et al (2003) The use of public parks in England Cheltenham: CA

37. Vaga Associates The value of leisure & culture to Enfield References (2) DCMS (1999) Sport and Arts: Policy Action Team 10 report London: DCMS DCMS (1999) Libraries for All London:DCMS DCMS (2002a) Game Plan: implementing the government’s strategy for sport London: DCMS DCMS (2002b) Social impact of museums: centres for social change London:DCMS Department of Health (2002) Tackling health inequalities: consultation on a plan for delivery London: DoH Enfield Council (2001) Sports strategy for Enfield 2001-2005 Enfield: LB Enfield Enfield Council ( 2002a) Enfield’s future, draft Community strategy Enfield:LB Enfield Enfield Council (2002b) Leisure strategy Enfield:LBE Enfield Council (2002c) Neighbourhood Renewal Strategy: Residerts in priority neighbourhoods Enfield:LB Enfield Enfield Council (2002d) Toward neighbourhood renewal : a draft strategy Enfield: LB Enfield Enfield Council (2003a) Enfield residents 2003 Enfield:LB Enfield Enfield Council (2003b) Voluntary and community sector funding paper Cabinet meeting 25.6.03 Gorard, S. and Taylor, C. (2001) The composition of Specialist Schools: track record and future prospect School Leadership and Management 21,4 365-81 Health Development Agency (1999) Social capital and health London:HDA Health Education Authority (1999) Physical activity and inequalities London: HEA Health Education Authority (1999) Art for health: Social capital for health summary London: HEA

38. Vaga Associates The value of leisure & culture to Enfield References (3) Joint Health Survey’s Unit (1999). Health Survey for England: Cardiovascular Disease 1998. London: The Stationery Office. Joint Health Surveys Unit. (2000). The Scottish Health Survey, 1998. London: Joint Health Surveys Unit Jackson, A. (2003) Doing it ourselves: Learning to challenge social exclusion through the voluntary arts London: Department for Education and Skills Ladd, J. and Davis, L. (2003) Guide to best practice in sport and urban regeneration London: British Urban Regeneration Association Long, J.et al (2002) Count me in! London:DCMS Office for National Statistics. (2000). The mental health of children and adolescents in Great Britain: Summary Report. London: NSO. Reeves, M. (2002) Measuring the social and economic impact of the arts: A review London: Arts Council of England Riddoch,C., Puig-Ribera,A. and Cooper,A. (1998) Effectiveness of physical activity promotion schemes in primary car: A review London: Health Education Authority Prentice, A. M. and Jebb, S. A. (1995) Obesity in Britain: gluttony or sloth? BMJ 333, 437-39 Splash National Support Team (2003) Splash 2002 Final Report London: Youth Justice Board/Cap Gemini Ernst Young www.homeoffice.gov.uk accessed 14.7.03www.homeoffice.gov.uk Sport England et al (2002) Positive Futures: a review of impact and good practice Summary report London: SE

39. Vaga Associates The value of leisure & culture for health Your views

40. Vaga Associates Leisure and Cultural Partnership Group Any further thoughts, evidence or contributions please contact us: Tel: 07989 351047 nikki@vagaassociates.com Thank you