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8-21-2008 Company Confidential Pg 1 Weekly Business Update Aug 22, 2008.

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Presentation on theme: "8-21-2008 Company Confidential Pg 1 Weekly Business Update Aug 22, 2008."— Presentation transcript:

1 8-21-2008 Company Confidential Pg 1 Weekly Business Update Aug 22, 2008

2 8-21-2008 Company Confidential Pg 2 Aug Flash Report (thru 8-21-08) Cash Sales

3 8-21-2008 Company Confidential Pg 3 Summary Cash Sales Trend - $K

4 8-21-2008 Company Confidential Pg 4 Summary Cash Sales YTD - $K Aug 2008 YTD data thru 8/21.

5 8-21-2008 Company Confidential Pg 5 Publishing: Dashboard Thru 8-21-2008

6 8-21-2008 Company Confidential Pg 6 Indiv Publishing: New Sales Components Trend

7 8-21-2008 Company Confidential Pg 7 Indiv Publishing: New Sales Components Trend

8 8-21-2008 Company Confidential Pg 8 Publishing: Renewals

9 8-21-2008 Company Confidential Pg 9 Publishing: Individual Renewals Cumulative average renewal trend takes monthly data points and accumulates/averages them over time. For example, Aug 05 is a stand-alone data point for that month. Sep 05 takes Aug and Sep potential renewal and actual renewal and re-computes a 2 month average. Oct 05 takes Aug, Sep, and Oct renewal and re-computes a 3 month average. The rest of the trend months are similarly derived where any given month is a re-computed average of the data for that month and all preceding months. The month percentages are not the key in this metric, but rather the slope of the line. A positive slope (seen here) indicates real improvement over time by removing the potentially skewing impact of individual monthly timing differences (decline recoveries).

10 8-21-2008 Company Confidential Pg 10 Publishing: Cash Sales Trend 2004-2008

11 8-21-2008 Company Confidential Pg 11 Publishing: Guest Pass Conversion Trend Above data is for all our website Guest Passes, whether they are walk-ups or FLers, but excludes test trials like NDIA, Mauldin, and sign up a friend (PL). Sign-ups and Conversions (colored bars) are plotted against Y1 (left Y axis) whereas conversion percentages (black line) are plotted against Y2(right Y axis). The conversion rate exceeds what had been our historical average which was approx 54%. Signup and Conversion data thru 8/14.

12 8-21-2008 Company Confidential Pg 12 Publishing: Aug Inst Pipeline

13 8-21-2008 Company Confidential Pg 13 CIS: Sales Trend 2006-2008

14 8-21-2008 Company Confidential Pg 14 CIS & Briefings – Aug 2008 1/2

15 8-21-2008 Company Confidential Pg 15 CIS & Briefings – Aug 2008 2/2 No Aug Business booked for PI or Pol.


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