1. Reena Tiwari Sr. IT Manager @retiwari / retiwari@cisco.com February, 2015 Big Data Impacts Marketing Productivity at Cisco

2. Cisco Confidential 2 © 2013-2014 Cisco and/or its affiliates. All rights reserved.  IT Professional with passion in solving business problems with Technology  Masters in Computers and Bachelors in Mathematics  Loves to mentor young adults in Technology and Leadership  Loves Outdoors – Hiking, Backpacking, & Skiing  Perpetual student of Indian Classical Dance – Kathak In the absence of Leadership be a Leader @retiwari / retiwari@cisco.com

3. Cisco Confidential 3 © 2013-2014 Cisco and/or its affiliates. All rights reserved. Live in Nov 2013 Award @ Big Data Innovation Summit in Apr 2014 Data Science Program Opportunities Prospect / Customer (Individual) Journey New Incremental Business Digital Analytics Revenue Generation Marketing Activities to Sales Marketing Big Data Platform Integration and Governance Machine Learning / Models Auto Qualified Leads Engagement Scores Buying Patterns Marketing Contributed Revenue Forecasting Social Behavior Understanding Customers in a New Marketing World (Led by Data) Batch Processing / SQL Batch Processing / SQL Exploration / Interactive Analytics Functional Apps Functional Apps 3d Party Apps 3d Party Apps System Management Data Management Data Storage Any type of data Call Center Contact Data

4. Thank you. @retiwari retiwari@cisco.com www.linkedin.com/in/reenatiwari