1. Gary Dunleavy Customer Engagement Manager Tourism Ireland Online Marketing Opportunities

2. Tourism Ireland Social Website CRM System

3. Facebook Marketing ›Identify Audience ›Provide Relevant Content ›Study what works and Virality of Content #2

4. Facebook Insights Private & Public Actions Individual Posts – Talking about this SEAV (Social Equivalent Advertising Value) Churn Rate

5. Reputation Management Perspectives Interaction Management Handling and Tactics

6. Twitter Marketing ›Monitor Daily ›PR – Opportunities - Competitions #2

7. Virtuous Integration of Content

8. Content Marketing Effective Content Capture – Inspire -Inform Editorial Standards Measured by Views - Shares – Journeys Started SEAV

9. Provide Sales Platforms

10. Offers ›Website Funnel Model ›Commercial Pathways throughout site ›Contextual and Experiential Offers

11. Imagery Imagery works great Should Be Actionable Big Role in Website

12. Future *forecast Social + Website + CRM = Social CRM

13. Action points *forecast Content & Offers Industry Opportunities Imagery Grow Social Now Put Measures in Place

14. Thank you Twitter @Garyd_Ireland