1. State COMM Web and Digital Communications

2. What we’ve been up to SWOT Analysis complete Created and prioritized long list of action items Picked 3 things to tackle first

3. SWOT - Strengths Interest in moving in right direction Resources Critical mass Good basis in University site Confidence in talent, skill Institutional memory

4. SWOT - Weaknesses Too much mediocrity “Wear the hat" - lack of professionals, misplaced confidence Complacent "we've always done it this way” Diversity of skill, experience can impede consensus No recognized authority. No philosophy of governance Lack of widely-used, centralized online services and tools (calendar, news distribution, digital assets, etc.)

5. SWOT - Opportunities Right time for change? New Chancellor, leadership More originality Blank slate New attitudes may make for more collaboration

6. SWOT - Threats Complacency Beware the Brand Book No carrots, no sticks = failure Process or content?

7. Big List of Action Items Public calendar Digital archive Domain policy Social media Mobile web policy and process Usability and accessibility SEO (Search Engine Optimization) Content models Web stats/analytics

8. Big List of Action Items (cont.) Controlled Vocabularies and tagging Logos - University, other levels Staffing Web standards CMS (Content Management System) Documentation Design principles Governance

9. Resources and Tools Best Practices Guidelines PRR Training Documentation Technical Infrastructure

10. Groups as Resources University Communications State COMM Web Developers Group Training Units - OIT/HR/DELTA Ning

11. Plan of Attack – First Targets University domain policy (URLs) Mobile Initiatives Committee and governance –Chance to get out in front Communications Governance