1. Multilingual web sites – Yousef Elbes | 31 October 2015 1 | 15 Multilingual web sites Considerations and strategies for developing

2. Multilingual web sites – Yousef Elbes | 31 October 2015 2 | 15 1. Definition 2. Considerations 3. Strategies 4.Conclusion Content

3. Multilingual web sites – Yousef Elbes | 31 October 2015 3 | 15 1. Definition A multilingual web site is a site where most of the content is available in several languages.

4. Multilingual web sites – Yousef Elbes | 31 October 2015 4 | 15 2. Considerations A. Compatibility B. Languages services C. Global gateway

5. Multilingual web sites – Yousef Elbes | 31 October 2015 5 | 15 Technical Tools that can handle different languages (Operating Systems, Databases, Content Management Systems, etc.) Socio-cultural Suitable design (graphics and colours are interpreted differently by the various cultures) Suitable content (sensitiveness: religious, ethnic, racial, political, etc.) 2. Considerations A. Compatibility

6. Multilingual web sites – Yousef Elbes | 31 October 2015 6 | 15 B. Language services Translation  In-house translation  Outsourcing  Machine Translation Managing translations  Workflows  Processes  Tracking  Archiving 2. Considerations

7. Multilingual web sites – Yousef Elbes | 31 October 2015 7 | 15 Web editing  One editor per language, or  Combination of languages (Chinese+Spanish, Arabic+French, etc.) Quality assurance  Consistency (style guides and glossaries) One word, one meaning, one part of speech B. Languages services 2. Considerations

8. Multilingual web sites – Yousef Elbes | 31 October 2015 8 | 15 C. Global gateway (Global template) 2. Considerations A combination of design elements and information architecture technologies to ensure that: Readers find their languages versions as quickly and effortlessly as possible

9. Multilingual web sites – Yousef Elbes | 31 October 2015 9 | 15 C. Global gateway (Global template) 2. Considerations Control over the site is centralized Consistent image and message are conveyed to the world

10. Multilingual web sites – Yousef Elbes | 31 October 2015 10 | 15 3. Strategies Before building the site During After (Success)

11. Multilingual web sites – Yousef Elbes | 31 October 2015 11 | 15 Before Define target audience Tackle technological challenges related to languages Develop content in English that is suitable for most of your languages Define metrics to measure your performance (traffic, pages, etc.) 3. Strategies (Success)

12. Multilingual web sites – Yousef Elbes | 31 October 2015 12 | 15 During Develop a network of allies and partners within the organization to support your activity 3. Strategies (Success)

13. Multilingual web sites – Yousef Elbes | 31 October 2015 13 | 15 After Collaborate with similar online multilingual communities (benchmarking and learning) Define web site marketing and promotion tools Build long-term trust Get feedback (the life force) Keep an eye on emerging technologies 3. Strategies (Success)

14. Multilingual web sites – Yousef Elbes | 31 October 2015 14 | 15 4. Conclusion 2953 m 2. A multilingual web site can be: Waste of resources Big achievement 1. Only YOU know the value of your content and whether it should be multilingual

15. Multilingual web sites – Yousef Elbes | 31 October 2015 15 | 15 GRACIASMERCIБЛАГОДАРЮВАСTHANKYOU 谢谢 شكراً