1. Production Process PreproductionPreproduction Program idea, research, planning, scheduling, hire crew, script writingProgram idea, research, planning, scheduling, hire crew, script writing ProductionProduction Location or studio videography or filming, gathering footage, archival pictures/film, translate idea into program (encode message)Location or studio videography or filming, gathering footage, archival pictures/film, translate idea into program (encode message)

2. Production Process PostproductionPostproduction Film-style: select best shots/still photos, etc…combine with audio to create final programFilm-style: select best shots/still photos, etc…combine with audio to create final program EditEdit Multi-camera style: clean up errors, add necessary video/titles, music, etc…Multi-camera style: clean up errors, add necessary video/titles, music, etc…

3. Effect to Cause Production Model General planning tool for productionsGeneral planning tool for productions 1.Start with basic idea and desired effect (defined process message) a)Be fairly specific - target audience, what you want to happen to viewers - learn, feel, do? b)Determine angle - unique ‘take’ on subject, approach to subject (informational, formal, experimental, broad, intimate)

4. Effect to Cause Production Model 2.Medium requirements/Cause a)Target audience defined, tastes/demo/ psychographics b)Content/angle/style - what is to be communicated and how? c)Equipment and facilities d)People - crew, talent

5. Effect to Cause Production Model 3.Real Effect: Process Message - the production Final product of your production effortsFinal product of your production efforts Produced and distributedProduced and distributed Theatrical release, broadcast, direct distribution through clientsTheatrical release, broadcast, direct distribution through clients

6. Effect to Cause Production Model 4.Evaluation a)Formative - as the project is developing Focus groups, test viewings, client screeningsFocus groups, test viewings, client screenings b)Summative - evaluate effects of production on audience (larger scale than formative) Expensive and difficult to measure at timesExpensive and difficult to measure at times Increased sales of product, change in individual behavior, change in government policy or law, high ticket sales, high direct-to-video sales, all shirts at Old Navy are folded the same, fries at Micky D’s all cooked the sameIncreased sales of product, change in individual behavior, change in government policy or law, high ticket sales, high direct-to-video sales, all shirts at Old Navy are folded the same, fries at Micky D’s all cooked the same

7. Generating Ideas Keep an open mind Remember that you are trying to affect an audience and/or satisfy a client/boss/producer - your productions will rarely be ‘just for you’ Keep your audience in mind - use YOUR creativity but keep your audience’s tastes central to your thinking

8. Generating Ideas Brainstorming As a group start with a central idea relating to your projectAs a group start with a central idea relating to your project Select one member to take detailed notesSelect one member to take detailed notes Start w/general goal, no idea is out of bounds, use others’ ideas as a springboard to your ideasStart w/general goal, no idea is out of bounds, use others’ ideas as a springboard to your ideas Keep going around the group until you run out of ideasKeep going around the group until you run out of ideas No judgments made during first step, just list ideasNo judgments made during first step, just list ideas

9. Generating Ideas Brainstorming Only judge/evaluate after brainstorming is completeOnly judge/evaluate after brainstorming is complete Use ideas generated to further clarify goals and add detailsUse ideas generated to further clarify goals and add details Useful in identifying creative ideas for production - can be broad or narrowUseful in identifying creative ideas for production - can be broad or narrow

10. Generating Ideas Clustering Use a sheet of paperUse a sheet of paper Place main idea in the center of the page with a circle around itPlace main idea in the center of the page with a circle around it Write new/related ideas in circles connected to the center ideaWrite new/related ideas in circles connected to the center idea Again, no judgments yet, just ideasAgain, no judgments yet, just ideas Try to connect new ideas to the main idea and to the ‘sub’ ideasTry to connect new ideas to the main idea and to the ‘sub’ ideas

11. Generating Ideas Clustering After ‘clustering’ round, look at and evaluate ideas generatedAfter ‘clustering’ round, look at and evaluate ideas generated Evaluate for best/common ideas which help get to your pointEvaluate for best/common ideas which help get to your point