1. 6/2/2016 Image Search The Next Frontier of Search for Retailers Presented By: Liana “Li” Evans – liana.evans@commerce360.com

2. 6/2/2016 Why Care About Image Search? Fastest growing vertical search – Year Over Year saw a 91% increase in searches performed (2/05 vs. 2/06)* Shoppers are visual – they want to “see it” before they “buy it” – Print it out and take it to the store with them Search engines incorporate images into contextual searches Its another avenue of “search marketing” without having to “pay for the click” *according to Nielsen’s 3/30/06 published data

3. 6/2/2016 Hitwise Data 5/13/06

4. 6/2/2016 Image Search Holds Opportunities For Retailers

5. 6/2/2016 Opportunities 1.Retail: Hot Products 2.Niche Markets 3.Comparison Shopping 4.Contextual Search

6. 6/2/2016 Hot 2006 Toy: RoboReptile

7. 6/2/2016 Image Search: RoboReptile Only 3 of the images in all are retailers

8. 6/2/2016 Image Search: RoboReptile Robot Only 2 of the images in all are retailers

9. 6/2/2016 Niche Markets & Image Search Provide Another Great Opportunity for Traffic Easier to Optimize Images Better Conversion Rates Less Competition from Major Retailers Smaller retailers w/o large Content Management Systems have an advantage

10. 6/2/2016 Niche: Flameless Candles No Major Retailers in This Space

11. 6/2/2016 Shopping Comparison Searches w/ Images Use images Ensure images match products & keywords Again – remember shoppers are visual, especially comparison Give descriptions of pictures in feed

12. 6/2/2016 Comparison Shopping With & Without Images

13. 6/2/2016 Images and “Regular Search” 3 of the 4 major search engines integrate images into some contextual search results Google leads the way in incorporating images into their results

14. 6/2/2016 Search Engines Incorporating Images Into “Regular” Search

15. 6/2/2016 Quick Tips What Matters – Image Names – Alternate Text – Content Around Images – Page Images Appear On – Anchor Text Used in Links to Images – Images folder is available to search engine spiders

16. 6/2/2016 Summary “Hot products” in retail offer opportunities in image search Niche markets are great for smaller retailers in image search Use images in comparison shopping feeds Your images could show up in “Regular Searches”