1. MARKETING THE INDUSTRY SEGMENTS 4.04 Explain the surface transportation industry.

2. Surface Transportation Train Rental car Motor coach

3. Train travel… Amtrak: A semipublic corporation that provides passenger rail service in the US. Amtrak is the marketing name for the National Railroad Passenger Corporation.

4. Equipment used by Amtrak Acela Express Metroliner service Auto train Quiet cars Food service Scenic trains

5. Trends in the rail industry… High speed trains Privately operated short trip touring trains Scenic Routes http://www.youtube.com/watch?v=sE4A0nPjyqQ http://www.youtube.com/watch?v=cVrRCwTE2EA

6. Car Rental industry Car rentals in North America are greater than in the rest of the world combined. In the US, the majority (90%) of car rentals are for corporate travel.

7. Car Rental Industry *Reservations are taken according to the category of car. Location does not have the category available? Customer may receive a free upgrade. http://www.youtube.com/watch?v=4T2GmGSNvaM

8. Motor Coach Travel  Bus and Motor Coach  Competitive Rates  Frequent Stops  Travel Coast-to-Coast  Luxury Tours and Sight Seeing Major Carriers: Greyhound, Coach America, Coach USA