1. Promotion of Road Safety in Thai Community (A Case of Samui Island) Tawatchai Laosirihongthong, Ph.D. King Mongkut’s University of Technology Thonburi (KMUTT) Thailand

2. 1. Objectives of the Project 2. Activities 3. Procedure 4. Impacts 5. Lessons Learned Introduction TPT-WG29, Chinese Taipei 29 th APEC Transportation Working Group Meeting, Chinese Taipei, 9-13 July 2007

3. 4 5 6 78 9 10 11 12 13 14 15 1 2 3 Locations of Risky Intersection

4. 1. Objectives of the Project (1) Raise Awareness on - Safe Driving - Road Safety Environment (2) Demonstrate Road Improvement - Risky Intersections

5. 2. Activities 1. Public Education -800 persons 2. Public Awareness Campaign -1,200 persons 3. Onsite Experience on Improvements of Risky Locations -200 persons

6. 3. Procedure Problem Identification –General Problems –Problems at Hazardous Locations Preparation of Activities –Public Education and Awareness Campaign –Hazardous Location Improvements Evaluation

7. Activities 1. Public Education -800 persons 2. Public Awareness Campaign -1,200 persons 3. Onsite Experience on Improvements of Risky Locations -200 persons

8. Meeting with Local Government

9. Meeting with State Government

10. 1. Public Education -800 persons 2. Public Campaign -1,200 persons

11. Survey for Road Safety Problems

12. Problems at Hazardous Locations Road User Problems (1) traffic discipline of road users (2) inexperienced drivers. Road Problems (1) insufficient traffic lights (2) insufficient traffic control device (3) unclear traffic control device

19. Traffic Signs at the Intersection

28. Activities 1. Public Education -800 persons 2. Public Awareness Campaign -1,200 persons 3. Onsite Experience on Improvements of Risky Locations -200 persons

29. On-Site Road Investigation

30. Interview with Residents

31. General View of the Intersection go to Beach Front

37. Layout of the Intersection -Before Treatment-

38. Layout of the Intersection -After Treatment-

39. Cost of Improvements Traffic SignsUS $ 500 Road MarkingsUS $ 1,500 Other WorkUS $ 150 Total Cost US $ 2,150

40. Sight Distance Improvement

43. Non-Standard Sign

44. Advertisement Sign

48. Installation of Traffic Signs and Timber barricade

49. Road Marking

51. Pavement Improvement

52. Summary

53. Before Improvement (1)

54. After Improvement (1)

55. Before Improvement (2)

56. After Improvement (2)

58. 4. Impacts of the Project 87 % satisfied with the program 39.6% felt safer driving in the area. 48 % learned more about how to reduce and prevent road accident. 37 % increase in helmet wearing level.

59. 5. Lessons Learned Improvement on road safety situation –can be done –not difficult to make it happen –a small budget –Community Involvement Involvement of local government agencies was very important because activities involve a large number of people