1. Inferences & Attention to Detail Find the Hidden Images They are around us everywhere

2. Amazon the arrow begins and ends: a and z. Because Amazon offers everything from A to Z!

3. Big Ten Penn State became the eleventh member of this university athletic conference, hence the embedded “11” in its logo. However, the University of Nebraska–Lincoln will become number twelve in a couple of years, meaning another logo change is probably in the works.

4. Baskin-Robbins Famous for its thirty-one ice-cream flavors (though the company’s expanded beyond that original number at this point), Baskin-Robbins unveiled this new logo in 2006 to commemorate its sixtieth anniversary.

5. Hershey’s The Kisses logo doesn’t have much to it, but if you look at it sideways, you might see a chocolate kiss formed between the K and the I. Subliminal marketing, perhaps?

6. Washington State University Washington State University’s mascot is a cougar, but putting a picture of an actual cougar in the logo would be so boring. Instead, the cougar is created with creative exaggerations of the letters W, S, and U.

7. Milwaukee Brewers This was the Brewers’ emblem from 1978 until 1993. One of the most famous logos in baseball An art history student designed the baseball glove composed of an m and a b for a 1977 logo contest.

8. London Symphony Orchestra The seemingly simple design is both an acronym for the London Symphony Orchestra and a conductor conducting with a baton in his right hand. Neat, huh?

9. Carrefour The name of this French international retail chain translates to “crossroads,” or “intersection” in English. The two arrows pointing in opposite directions indicate this, but there’s also a big C hidden in the white space

10. Toblerone Can you See it? There’s a slightly obscured bear within the Matterhorn Mountain if you look closely. That’s because the candy bar hails from Bern, Switzerland, a city supposedly named for a bear

11. Le Tour de France It’s funny how often you see a design without picking up on its most interesting aspect. A person riding a bicycle The yellow circle is the front wheel and the r is the body

12. Goodwill What looks like half of a happy face is also a bigger version of the G in Goodwill’s name. It gives the logo an entirely different feel when you think about it that way.

13. Northwest Airlines Before merging with Delta, Northwest’s logo was one of the best in the industry. The N and w within the circle are fairly obvious, but did you know the circle also serves as a compass? And guess which direction the arrow in the upper-left-hand corner (or the beginning of the w) is pointing?

14. Pittsburgh Zoo & PPG Aquarium The tree stands out almost immediately, but if you give the image more than a cursory glance ….. the designer’s remarkable use of white space becomes clear. There’s a lot of life in this logo, which makes it perfect for a zoo-aquarium combination.

15. Tostitos Notice the celebration going on in the logo? The second and third t’s are sharing a chip over an i that is dotted with a salsa bowl. Yum!

16. FedEx Check out the white space between the E and x in “Ex.” Can you spot the arrow? Now you’ll never be able to look at a FedEx truck or box without seeing it.

17. http://www.divinecaroline.com/22360/10402 9-it-s-an-arrow-famous-logos#1 http://www.divinecaroline.com/22360/10402 9-it-s-an-arrow-famous-logos#1