1. The Communication Process Module 3: Designing for Communication LESSON Ext 1

2. Module 3: Designing for Communication LESSON Ext 1 Lesson Overview In this lesson, you will learn:  Communication basics  The basic mechanics of the human eye  The role the eye plays in communication  How the human brain processes vision  The design basics as they relate to communication  Applying design principles to Web design

3. Module 3: Designing for Communication LESSON Ext 1 Guiding Questions for Lesson 1  Have you ever said something that was misinterpreted by another person?  Why are things that we say misunderstood?  Have you had someone read an e-mail from you and misunderstand the message?  What does the color red mean to you?  Do you think it means the same thing in all cultures?  How can communication be improved?

4. Module 3: Designing for Communication LESSON Ext 1 Basic Communication  The transfer of information from one individual to another.  At least two individuals involved  Sender  Receiver  Examples

5. Module 3: Designing for Communication LESSON Ext 1 Discussion  What errors in communication have you experienced?  What caused the error to occur?

6. Module 3: Designing for Communication LESSON Ext 1 Electronic Communication  E-mail  Chat and instant messaging  Text messaging  Web sites  Other types of electronic communication

7. Module 3: Designing for Communication LESSON Ext 1 Electronic Communication Problems How might these common electronic communication problems be solved?  Can’t determine the mood of the sender  Can’t understand the vernacular  The design is misleading or confusing

8. Module 3: Designing for Communication LESSON Ext 1 Improving Web Site Communication Things to consider:  Purpose  Deliver information  Sell something  Entertain  Audience  Age  Local  National  Worldwide

9. Module 3: Designing for Communication LESSON Ext 1 Worldwide Communication Examples:  Microsoft Microsoft  Coca-Cola Coca-Cola  IBM IBM

10. Module 3: Designing for Communication LESSON Ext 1 Lesson Review  What are the basics of communication?  How do electronic methods improve or hinder communication?  How can communication be improved?

11. Module 3: Designing for Communication LESSON Ext 1 Practice: Communicating Through the Web Find one Web site for each of the following audiences. Discuss how the ideas in each Web site are communicated to fit the needs of that audience.  A Web site targeted toward small children ages 5–12.  A Web site targeted toward teens ages 13–19.  A Web site targeting a local audience.  A Web site targeting a national audience.  A Web site targeting a worldwide audience.