1. Multidisciplinary Action Projects (MAP)

2. 2... an action-learning course that places teams of first year MBA students in a company environment to learn how to integrate business disciplines and turn theory and experience into valuable action. The MAP Program is…

3. The Ross MBA: The First Year RigorousAnalyticalFoundationLeadershipDevelopmentAction-BasedLearning AccountingEconomicsFinanceMarketingManagementOperationsStatisticsStrategy ++ Ross Leadership Initiative(RLI) Multidisciplinary Action Projects (MAP)

4. MAP: Beyond the Case Method Case Method MAP Team Formation Discovery / Sense-Making Problem Definition Project Planning Data Collection & Analysis Alternative Generation Alternative Evaluation Recommendation Implementation Typical Business Decision-Making Process

5. MAP: What is a MAP Project? A real business challenge A real business challenge Significant to the organization Significant to the organization No existing solution No existing solution Actionable recommendations Actionable recommendations Addressable within 7 weeks Addressable within 7 weeks The Intel MAP Team in Hong Kong The Colgate-Palmolive - Hill’s Pet Division MAP Team in Topeka, Kansas

6. MAP: Business for Social Responsibility (China) Project Goal: To identify and assess patterns in water use and wastewater management in apparel factories in the Guangzhou region of China management in apparel factories in the Guangzhou region of China

7. MAP: P&G Prestige Products (USA) Project Goal: Develop marketing initiatives to enhance the growth of the fine fragrance category the growth of the fine fragrance category

8. MAP: CARE International (Ghana) Project Goal: Feasibility study for the distribution of clean energy, particularly solar lighting and clean cooking stoves, for the Base of the Pyramid (BoP) for the Base of the Pyramid (BoP)

9. MAP: Detroit Lions at Ford Field (USA) Project Goal: To identify concepts, ideas and strategies to enhance the Detroit Lions ticket sales and customer service

10. MAP: Project Types Project topics cover a wide range of sponsor needs Project topics cover a wide range of sponsor needs –Business plan development –Corporate strategy –Financial analysis –Market entry strategy –New product launch –Organizational change –Process design –Supply chain management … and come from a broad range of corporate, entrepreneurial, and non-profit sponsors worldwide

11. MAP: Project Sponsors

12. MAP: Sponsor Benefits High-caliber team High-caliber team Latest concepts & tools Latest concepts & tools External viewpoint External viewpoint Data-driven solutions Data-driven solutions Actionable recommendations Actionable recommendations Fast turnaround Fast turnaround Great value (cost of travel) Great value (cost of travel) “We’ve sponsored 15 projects since 1997. Ross MAP teams consistently deliver valuable recommendations that we have implemented.” - Kathy Marryat - Kathy Marryat Vice President Vice President US Site Marketing US Site Marketing American Express Company American Express Company

13. MAP: Student Benefits Real World Skill-BuildingandLeadershipDevelopment Navigating Organizations, Perspectives & Cultures High-PerformanceTeamwork InnovativeProblem-SolvingDynamicSense-Making Application and Integration of Theory & Tools

14. MAP: What’s Next? Growing the number of international projects Growing the number of international projects –Asia –Europe –South America

15. 15 September 7, 2009 September 7, 2009 è Project Proposal Submission Begins December 14, 2009 è Deadline for Submission of Project Proposals MAP 2010 Application Dates

16. 16 December 14, 2009 è Project Proposals Due January 4-11, 2010 è Students select projects January 18, 2010 è Team assignments are announced announced March 11, 2010 March 11, 2010 è Students may start traveling to sponsor’s site for project orientation è Students remain onsite typically from 2 - 5 weeks April 19, 2010 è All teams are expected to be back in Ann Arbor for presentations to faculty April 26, 27, 28, 29 è Final presentations to MAP sponsor’s management team Key Dates for MAP 2010 March 8-10, 2010 è MAP Kick-off Events (students only)

17. 17 è Fill out on-line Project Proposal form at www.bus.umich.edu/MAP prior to December 14 www.bus.umich.edu/MAP prior to December 14www.bus.umich.edu/MAP è Appoint a Project Liaison & Alternate Liaison è Allow Access to Information & Personnel è Provide Resources: work area, phone/fax, and copy equipment è Communicate travel itinerary to MAP team è Pay Student Project-Related Expenses (airfare, hotel accommodations, meals, ground transportation, etc.) Sponsor Requirements

18. Questions? Contact our MAP Office Gale Amyx Managing Director (734) 763-2463 gamyx@umich.edu Keven Burchfield Assistant Director (734) 647-5951 burchk@umich.edu Kathleen Johnston Program Coordinator (734) 763-3647 kmjohn@umich.edu Erica Geiselmann Team Project and Recruiting Coordinator (734) 763-0631 geiselma@umich.edu Sandra Kaplan Team Project and Recruiting Coordinator (734) 647-1893 kaplansr@umich.edu