1. The Web in Your Pocket – On the Go with Dumb Devices TODCon 2008 ~ Orlando Fred Ryals, Senior Web Developer Leading Edge Design & Systems

2. Abstract There has been a lot of excitement about the sexy things the latest iPhones, Blackberries and other PDAs can do. The reality is, the majority of mobile users still have the same cell phone they got when they renewed their contract a year or two ago. This session will examine the standards and best practices for designing web pages to ensure that these users are not left out of the mobile experience when they are "On the Go with Dumb Devices."

3. Background ’70s – CS / Information Systems ’96 – Web & interactive multimedia –Authorware 3.5 – 5.0, Director 5 –Variety of web tools ’03 – joined Leading Edge ’04 – MMCP, DW MX2004 ’05 – AAMMUG ’07 – TODCon Las Vegas

4. What can people do with mobile devices? Communication oVoice calls oSMS / IM / text messaging oE-mail Entertainment oGames oMusic oVideo Other oCameras oNavigation / Maps / GPS oBrowse the Internet Finance oBanking oPay bills oShopping

5. What do they want to do? Everything!

6. How is the mobile experience different from the normal online experience? Screen size Download speeds Browser limitations

7. What can we do to improve the users mobile experience? Best Practices W3C Standards Usability Testing

8. Best Practices Provide the requested content quickly Minimal navigation –breadcrumbs –back / next buttons Minimize page weight –30K or less is optimal –no extraneous graphics or content Design mobile-friendly pages –handheld style sheets = good –custom pages = better

9. W3C Guidelines - Mobile Web Best Practices 1.0 Recommendations for delivering content, not a developer’s guide Focus on end user’s Web experience with mobile devices Structure of Best Practice Statements –Statement –What it means –How to do it –What to test www.w3.org/TR/mobile-bp/

10. Usability Testing Actual devices Manufacturer Emulators Device Central

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12. References & Resources W3C Mobile Web Best Practices 1.0 www.w3.org/TR/mobile-bp/ www.w3.org/TR/mobile-bp/

13. Thank you! fred@fredryals.com www.fredryals.com/todcon