1. Social Media Networks: Today’s Word of Mouth Presentation by Msindisi Fengu at the International Public Relations Assocation World Congress Johannesburg South Africa 2015

2. Presentation Outline Professional background SA PR experience Print media online experience Latest print media circulation figures

3. Professional Background Worked in the marketing, communication and development (MCD) at a South African university Moved to work as a journalist in print media Award winning (investigative) journalist Student of International Relations and Diplomacy – Integrated Organisational Communications among modules

4. MCD Experience At SA university Writing articles for internal publications, newsletters Taking photographs Compiling media statements Compiling media analysis reports [assessing media coverage and feedback] Compiling media contact list

5. Print Media Experience Working for the Daily Dispatch; previously for The Rep community newspaper Won the CNN MultiChoice African Journalist of the Year 2014 Runner-up for Global Investigative Journalism Award Shining Light Won several SA journalism awards including the prestigious Taco Kuiper Investigative Journalism Award 2013

6. Latest Print Media Circulation Figures The following information was released by the Audit Bureau of Circulations of SA in August this year: Press Comments: 1.7% decline in total press circulation Q2 on Q1 Losses across the board except for free newspapers Free circulation represents the largest segment at 63% Magazine Comments: 8.3% decline in total magazine circulation Q2 0n Q1 Similar composition to press, i.e. driven by free copies. Subscriptions predictably more than press.

7. Latest Print Circulation Figures continue Information from ABC Daily Newspapers Q2 declined by 4.3% over Q1 Whilst Single copy sales have declined, subscriptions have increased slightly Q2 PMIE almost double Q1 Weekly Newspapers Q2 declined by 6.6% compared to Q1 Decline occurred in single copy sales

8. Conclusion Thank you!!!