1. Tripping over IP in the SoLoMo World? Wee Choo Hua Senior Director & Legal Counsel, Head of Government Relations, Southeast Asia eBay Inc

2. Agenda 1.What is IP? 2.An example of SoLoMo in action 3.How SoLoMo enhances e-commerce? 4.IP issues in SoLoMo 5.Policy considerations for the new Internet economy Tripping over IP in the SoLoMo World? 2

3. What is IP? Tripping over IP in the SoLoMo World? 3 “Intellectual property (IP) refers to creations of the mind: inventions, literary and artistic works, and symbols, names, images, and designs used in commerce.” World Intellectual Property Organization (WIPO) IP Industrial designs Trade secrets 3 2 Patents Copyright Trademark 5 1 4 IP Comprises: Geographic indications 6

4. An example of SoLoMo in action Tripping over IP in the SoLoMo World? 4

5. How SoLoMo enhances e-commerce? Social MobileLocal Tripping over IP in the SoLoMo World? 5 Increased volume and speed of social ‘conversations’ and sharing of information Smartphones and mobile devices serve as platforms for the creation of new apps Increased interaction with brands and other intellectual property Location-specific features Exclusive rights of IPRs? Data Privacy? Technology Piggybacking? Patent Wars? Territorial Nature of Certain IPRs? Counterfeits?

6. IP Issues in SoLoMo Tripping over IP in the SoLoMo World? 6 Counterfeits Rights of First-Sale/ Parallel Imports Intermediary Liability Patent Disputes Domain Name Disputes/ Cybersquatting Social MobileLocal

7. Policy considerations for the new Internet economy Regulators Balance protection of IPR with advance innovation and business models Need for a new e-money regulatory framework App Developers Balance freedom to develop innovative products with protection of patents and other IPR. Users Balance freedom to share information with infringement of IPR. Companies Understand liability and responsibility as an intermediary. Tripping over IP in the SoLoMo World? 7