1. Jason Wilde Reika Maruyama Jesse Dill

2.  Definition of IP  Types of Protection IP  Importance of IP  10 Tips on Protecting IP  Current Events/Issues Regarding IP  Readings

3. IP: Intellectual Property – “creations of the mind: inventions, literary and artistic works, and symbols, names, images, and designs used in commerce” 2 Types of IP – Industrial Property e.g. invention, trademarks, industrial designs… – Copyrights artistic work, articles, novels, photography… 4 types of IP Protection – Patents – Trademarks – Trade Secrets – Copyrights

4. Patents ◦ Mainly for invention/manufacturing ◦ “The legal right to exclude anyone else from manufacturing or marketing it.” ◦ It lasts 20 years Trademarks ◦ word, name, symbol or device which is used in association with services or products ◦ It lasts 10 years

5. Trade Secrets – Information (a formula, pattern, device or compilation of data) that companies keep secret to give them an advantage over their competitors – E.g. Coca-cola – May lasts forever Copyrights – “Copyright laws protect written or artistic expressions fixed in a tangible medium - novels, poems, songs or movies.” – Protects the expression of idea, not the idea itself. – lasts for the life of the author + 50 years

6.  Your IP can:  Set your business apart from competitors  Be sold or licensed  Provide customers with something different  Be an essential part in branding your company  Once secured you can:  Make it your sole right to use, make, sell or import the product  Earn royalties by licensing it  Exploit it by establishing strategic alliances  Make money by selling it

7. 1. File for protection. 2. Invest in legal counsel. 3. Arm yourself with knowledge. 4. Be realistic. 5. Respect the work of others. 6. Present a complete picture. 7. Give yourself a competitive advantage. 8. Use nondisclosure agreements. 9. Rely on legal protection. 10. Be patient.

8.  Issues from the Thomas case reading How do you value IP? Liable for anywhere from $18,000 to $3.6 m for 24 songs. How do you protect yourself from being sued, or infringing on rights?

9.  Can you be too aggressive in protecting your IP?  Are RIAA’s tactics effective or damaging, scary or justified?  How aware are you of what is IP and what is not?  Should entities like RIAA be allowed to enforce their copyrights at the expense of personal privacy (i.e. bulk subpoenas)?

10. The ABCs of Intellectual Property Protection, retrieved from http://www.csoonline.com/fundamentals/abc_ip.html http://www.csoonline.com/fundamentals/abc_ip.html Intellectual Property in Everyday Life – Virtual Tour, retrieved from http://www.wipo.int/athome/en/index.shtmlhttp://www.wipo.int/athome/en/index.shtml The Importance of Protecting Intellectual Property, retrieved from http://www.businesslink.gov.uk/bdotg/action/detail?type=R ESOURCES&itemId=1074300698 http://www.businesslink.gov.uk/bdotg/action/detail?type=R ESOURCES&itemId=1074300698 Ten Tips on Protecting Intellectual Property, retrieved from http://www.allbusiness.com/legal/intellectual- property/11140-1.html http://www.allbusiness.com/legal/intellectual- property/11140-1.html RIAA's scare tactics bound to backfire, retrieved from http://news.zdnet.com/2100-9595_22-5059612.html http://news.zdnet.com/2100-9595_22-5059612.html Download Case Should Go to Jury Today, retrieved from http://abcnews.go.com/Technology/wireStory?id=3687988 http://abcnews.go.com/Technology/wireStory?id=3687988