1. 1 Travel Market Insights www.travelmi.comwww.travelmi.com International Visitors – BRIC vs. Traditional Presented by: Scott Johnson Travel Market Insights

2. 2 Travel Market Insights www.travelmi.comwww.travelmi.com Travel Market Insights CONSUMER Inbound International Visitor Market Analysis –40 plus DMO’s, Businesses, Associations –Strategic international visitor market research and planning –Est. 2000 IN-COUNTRY TRADE Travel Trade Barometer –China, Japan, UK, Germany, Canada, Mexico (Brazil and Australia?) –Quarterly bookings; plus projected bookings –Trade Survey –Partner Driven

3. 3 Travel Market Insights www.travelmi.comwww.travelmi.com Partner Driven

4. 4 Travel Market Insights www.travelmi.comwww.travelmi.com

5. 5 Travel Market Insights www.travelmi.comwww.travelmi.com The BIG Question? BRIC Vs Traditional BRIC Countries: –Brazil –Russia –India –China Traditional Countries: –United Kingdom –Japan –Germany –France

6. 6 Travel Market Insights www.travelmi.comwww.travelmi.com Arrivals by Volume

7. 7 Travel Market Insights www.travelmi.comwww.travelmi.com Arrivals by Volume and CCR Cumulative Comparative Ranking

8. 8 Travel Market Insights www.travelmi.comwww.travelmi.com TravelPassengerTotal Travel ReceiptsFare Receipts Origin Country2011(r)Receipts (r) 2011(r) Top Travel Export Markets 2011(r) in $ Billions Japan$10.1$4.6$14.8 United Kingdom$9.0$3.0$12.0 Brazil$5.9$2.6$8.5 China$5.7$2.1$7.7 Germany$4.9$1.4$6.3 France$3.8$1.2$5.0 India$3.1$1.3$4.4 Russia *$1.1 * Estimated (not BEA reported) U.S. TOTAL $116.1$36.6$152.7 (r ) = revised

9. 9 Travel Market Insights www.travelmi.comwww.travelmi.com Arrivals + Spending by CCR

10. 10 Travel Market Insights www.travelmi.comwww.travelmi.com Spending/Visitor/Trip 2011 on Travel Within the U.S. Only

11. 11 Travel Market Insights www.travelmi.comwww.travelmi.com Arrivals + Spend + Spend/Visitor/Trip Strongest

12. 12 Travel Market Insights www.travelmi.comwww.travelmi.com Spending/Visitor/Day 2011

13. 13 Travel Market Insights www.travelmi.comwww.travelmi.com Arrivals + Spend + Spend/Visitor/Trip +Spend/Visitor/Day

14. 14 Travel Market Insights www.travelmi.comwww.travelmi.com Nights Spent in USA 2011

15. 15 Travel Market Insights www.travelmi.comwww.travelmi.com Arrivals + Spend + Spend/V/T + Spend/V/D+ Nights in USA

16. 16 Travel Market Insights www.travelmi.comwww.travelmi.com Purpose of Trip - Leisure (multiple Response)

17. 17 Travel Market Insights www.travelmi.comwww.travelmi.com Arrivals+Spend+Spend/V/T+Spend/V/D+Nights+ Leisure Traveler

18. 18 Travel Market Insights www.travelmi.comwww.travelmi.com Visit Cultural + Ethnic Heritage Sites

19. 19 Travel Market Insights www.travelmi.comwww.travelmi.com Base CCR + Visit Cultural + Ethnic Heritage Sites

20. 20 Travel Market Insights www.travelmi.comwww.travelmi.com Percent of Visitors that Shopped while in USA

21. 21 Travel Market Insights www.travelmi.comwww.travelmi.com Ave. Spending on Shopping/Visitor/Trip

22. 22 Travel Market Insights www.travelmi.comwww.travelmi.com Base + Shopping (%) + Shopping ($)

23. 23 Travel Market Insights www.travelmi.comwww.travelmi.com Percent going to Amusement/Theme Park

24. 24 Travel Market Insights www.travelmi.comwww.travelmi.com Base + Amusement/Theme Park

25. 25 Travel Market Insights www.travelmi.comwww.travelmi.com Percent Touring Countryside and Visiting Small Towns

26. 26 Travel Market Insights www.travelmi.comwww.travelmi.com Percent Rented a Car in 2011

27. 27 Travel Market Insights www.travelmi.comwww.travelmi.com CCR BASE + Touring Small Towns and Countryside

28. 28 Travel Market Insights www.travelmi.comwww.travelmi.com Visit Historical Places + Visit National Parks

29. 29 Travel Market Insights www.travelmi.comwww.travelmi.com Base CCR + Visit Historical Places + National Parks

30. 30 Travel Market Insights www.travelmi.comwww.travelmi.com Percent Change in Arrivals 2011 to 2017

31. 31 Travel Market Insights www.travelmi.comwww.travelmi.com Base CCR + 2017 Arrivals

32. 32 Travel Market Insights www.travelmi.comwww.travelmi.com Share of Total Overseas Arrivals Traditional vs. BRIC 2011 32% vs. 12% 2017 33% vs. 21%

33. 33 Travel Market Insights www.travelmi.comwww.travelmi.com Conclusions Take Away: 1.BRIC markets will need to be part of your future portfolio 2.Traditional markets are not going away 3.Market research is more than just arrivals 4.Partner Partner Partner

34. 34 Travel Market Insights www.travelmi.comwww.travelmi.com Questions/Comments? Contact: Scott Johnson, Principal, Travel Market Insights, (518) 668-2559, or at: Scott@travelmi.com http://www.travelmi.com

35. 35 Travel Market Insights www.travelmi.comwww.travelmi.com Chinese visitors that shop – spend more.

36. 36 Travel Market Insights www.travelmi.comwww.travelmi.com Chinese Shoppers – pay by credit Based on U.S. Travelers that shopped while in U.S. in 2011.