1. TV Stations, The Web & Marketing Success Michael A. Silver VP/Strategy & Development Tribune Interactive

2. At Tribune, station web sites are part of Tribune’s overall interactive strategyAt Tribune, station web sites are part of Tribune’s overall interactive strategy Two key missions:Two key missions: Support station marketingSupport station marketing Support Tribune Interactive networkSupport Tribune Interactive network & &

3. We define ourselves as a major-market multi-media companyWe define ourselves as a major-market multi-media company Tribune was an online pioneerTribune was an online pioneer Times Mirror merger joins video and print assets in more major marketsTimes Mirror merger joins video and print assets in more major markets Partnering for broadbandPartnering for broadband Tribune & Multimedia

4. Chicago Tribune Does Streaming—1920’s-style!

11. We seen 3 different visions of what a TV station web site is supposed to beWe seen 3 different visions of what a TV station web site is supposed to be 1.A utility for the on-air product 2.“The next generation” of the station 3.A whole new business We’re skeptical about choices 2 & 3We’re skeptical about choices 2 & 3 What’s the purpose

12. Very bullish on long-term prospects for our interactive businesses, but recognize the challenges locally and nationallyVery bullish on long-term prospects for our interactive businesses, but recognize the challenges locally and nationally Don’t believe that most station sites can be important players within their markets; national roll-ups will also be difficultDon’t believe that most station sites can be important players within their markets; national roll-ups will also be difficult Our Viewpoint

13. Support on-air programming with terrific web experiences: fan chat, polls, e-mails, contests, message boards, weather dataSupport on-air programming with terrific web experiences: fan chat, polls, e-mails, contests, message boards, weather data Provide opportunities for fairly-priced mulitmedia packagesProvide opportunities for fairly-priced mulitmedia packages Build newspaper and broadband partnershipsBuild newspaper and broadband partnerships Our Focus

25. Redesign at all Broadcasting sites: cleaner and more common ad positionsRedesign at all Broadcasting sites: cleaner and more common ad positions Feedroom and more broadband partnershipsFeedroom and more broadband partnerships Deeper local content with newspapers in New York, Los Angeles, Chicago, South Florida and HartfordDeeper local content with newspapers in New York, Los Angeles, Chicago, South Florida and Hartford What’s Next

26. TV Stations, The Web & Marketing Success Michael A. Silver VP/Strategy & Development Tribune Interactive