1. Chapter 12
Organizing, Implementing, Evaluating, and Controlling
Marketing Activities

2. Marketing Implementation is the process that turns marketing plans into action assignments and ensures that such assignments are executed in manner that accomplishes the plan’s stated objectives..

3. Controlling Marketing Activities
Annual plan control
Profitability control
Efficiency control
Strategic control

4. Profitability Control
Annual Plan Control
Sales analysis
Market share analysis
Marketing expense to sales analysis
Financial analysis
Market based scorecard analysis
Profitability Control
Methodology of marketing profitability analysis
Determining the best corrective action
Direct versus full costing

5. Efficiency control Strategic control Sales force efficiency
Advertising efficiency
Sales promotion efficiency
Distribution efficiency
Strategic control
Marketing effectiveness rating review
Marketing audit
Marketing excellence review
Company ethical and social responsibility review

6. Direct & Online marketing
Global marketing

7. Sustainable marketing
[Social responsibility & ethics]
meeting the present needs of the consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs.

8. Consumerism
Environmentalism

9. Sustainable marketing principles –
Consumer oriented marketing
Customer value marketing
Innovative marketing
Societal marketing [in the interest of the society]

10. All the Best ....for ur Exams
Marketing Ethics
Honesty
Responsibility
Fairness
All the Best ....for ur Exams
End