1. UNDERSTANDING ETHICAL MARKETING BEHAVIOR Corporate Culture and Expectations  Corporate Culture Whistle-blowers Whistle-blowers  Code of Ethics Code of Ethics  Ethical Behavior of Top Management and Co-workers

2. UNDERSTANDING SOCIAL RESPONSIBILITY IN MARKETING Concepts of Social ResponsibilityConcepts of Social Responsibility  Profit Responsibility Green Marketing Green Marketing  Stakeholder Responsibility  Societal Responsibility Cause Marketing Cause Marketing Profiteering

3. UNDERSTANDING SOCIAL RESPONSIBILITY IN MARKETING  Social Audit Social Audit  Sustainable Development The Social Audit: Doing Well by Doing Good Turning the Table: Consumer Ethics and Social Responsibility

4. FIGURE 4-2 FIGURE 4-2 Three concepts of social responsibility