1. Dot Asia TLD Initiative: A Regional Top-Level Domain for the Asia Pacific Community

2. The.Asia Concept Initiated by a number of individuals Have been working on the idea and initial framework for ~1 year Key concept is that the DotAsia Organization will be: Incorporated in Asia Pacific (Hong Kong) “Owned” by Asia Pacific community Community-based, bottom-up structure Not-for-profit Registry Operator Driven by ccTLDs Adding AP Internet and IT Groups for relevance, and broad representation from the Asia Pacific community “.Asia” as the TLD to satisfy sponsored gTLD criteria (>2 chars) and most simple and recognizable “.EU” is a ccTLD and European Commission, “Asia” will be driven by community based organizations and ccTLDs Combination of semi-public sector organizations and community organizations Afilias is providing help on the bid

3. The.Asia Vision & Mission Vision: Leverage the successful and cooperative platform of Asia Pacific Region Internet community to further this collaborative approach to other areas of the growing economies. Mission: to operate a viable not-for-profit initiative to be a technically advanced, world-class TLD registry for the Asia Pacific community; to establish an Internet namespace with global recognition and regional significance for the betterment of the Asia Pacific Internet experience; and, to reinvest surpluses in socio-technological advancement initiatives relevant to the Asia Pacific Internet community.

4. Conceptual Organization Structure

5. Special Features & Differentiators Asia Pacific Regional Presence Requirement Augmenting UDRP & WIPO Reserved Domains List with Local DRP & Reserved Lists Improve regional Intellectual Properties Rights Protection Especially for IDNs Proof-of-Concept Multilingual TLD “ 。亚洲 ”, “ 。亞洲 ”, “ 。アジア ”, “ 。아시아 ”, “ آسيا.”, “. असिअ ”, “. અસિઅ ”, “. เอเชีย ”, etc. Aliased with.Asia (Optional petition for delegations) Joint Marketing, Product Bundling with ccTLDs

6. Participation from ccTLDs Nominations to and votes for the governing Board of Councilors Local Domain Dispute Resolution Policy to augment the UDRP List of Reserved Names to be blocked from the registry Language expertise on multilingual domain names Experience of operation of a TLD from your ccTLD No capital investment is needed Revenue Sharing

7. Participation from AP Groups Nomination of a representative to sit at the Advisory Council From the representative at the Advisory Council, nomination and vote for the seats at the Board of Councilors Experience and Knowledge on policies for Registry.Asia Bids to the Proceeds Steering Committee for grant allocations Suggestions and advice to Proceeds Steering Committee on areas of interest for re-investments No capital investment is needed

8. Support from APTLD is Sought Join APTLD as member Help APTLD to recruit more members Contribute to APTLD activities Support from APTLD is critical for the success of.Asia because the core driving group, ccTLDs, are the same Only LOI is needed at this stage

9. Thank you Deadline for ICANN Submission: 15 Mar 2004 Comments to: comments@dotAsia.org