1. Higher Ed XML Initiative Update January ISM, 2012 v4HBP COMPANY CONFIDENTIAL

2. Timeline and Goals Still working on a 4-phase project 1.Define current world options (PDFs on tablets – done) 2.Mobile-ize HBE website 3.Deliver ‘classic’ cases/products online & tablet-ready 4.Enhance products & pedagogy FY12 Focusing on phase 2 (website enhanced for mobile) and “building the machine” for phase 3 (delivering online/tablet files) – that is the PMP pledge Not pledging to convert entire backlist yet – that will go into FY13 The revamping of the Operations team workflow/systems is the primary challenge for this year

3. Why? PHASEOBJECTIVETARGET AUDIENCEBIZ OBJECTIVE 1Enhance current understanding of potential of PDFs on tablets Tablet usersUser expectations Parity w/ competitors/partners 2Mobile-ize HBE WebsiteTablet and potentially phone users User expectations Parity w/ competitors/partners Enhanced delivery & DRM 3Classic Cases/Products Online & Tablet EPUB on site (B2C)Tablet usersParity w/ competitors/partners Enhanced delivery & DRM User expectations Foundation for product evolution HTML on site (B2C) Potentially all users (experience-based pricing) IP-challenged users Enhanced delivery & DRM User expectations Foundation for product evolution EPUB for B2BTablet usersParity w/ competitors/partners Enhanced delivery & DRM User expectations Traversing barriers to entry 4Enhanced Products & PedagogyAll usersProduct evolution User expectations

4. Project Teams Workflow / Systems Team This is a HE/Enterprise IT team that redefines how HE Operations works as well as enhances the systems that support their work Currently have high-level workflow and developing business requirements for Enterprise IT Also working with HBS on revisions to Case Template Product Definition Team This is the team that defines the components of our EPUB and HTML files (how tables of contents and footnotes/endnotes are handled, etc) HBE Delivery Team – Web This is the team that will “mobile-ize” the HBE website and then build the mechanisms to deliver online (HTML) products HBE Delivery Team – App This is the team that will figure out if we need a “coursepack app” channel to get files more easily onto tablet devices

5. Questions?