1. 3.4.1 Justify Marketing Strategies Appropriate to a Given Situation

2. Central Question Which is the most effective marketing strategy?

3. Learning Outcomes To recognise how the different elements of the marketing mix can influence consumer decisions To be able to recommend and justify an appropriate marketing strategy in given circumstances

4. The BSM Marketing Project Reflect on your project: – How/why did you choose that marketing mix?

5. What’s the best Strategy?

9. Factors to Consider Brand image Target market Distribution channel Costs Competitors Scale? Company Objectives?