1. Class of '72 Five-year Campaign: 2008-2012 Jeff Beard VP for Alumni Affairs USNA Class of ‘72

2. Objectives Background, current campaign Proposed strategy for the next campaign Timeline Campaign Committee Summary

3. Background Current campaign: 2003 – 2007 Two projects: $750,000 goal NMCS Class of ’72 battle arch: $250,000 DMP for Character: $500,000 Actual commitment (gifts/pledges) level: $840,000 Participation levels increased over the past Nearly one-third of the class in 2006 20 President’s Circle level pledges in 2006 ($2500+/yr) Outcomes Stadium re-dedicated: Class of ’72 battle arch named Jim Campbell hired as DMP for Character (2004)

4. Class of ‘72 Battle Arch… (dedication plaque) …and the class of ’72 (dedicated people)

5. DMP for Character Focus: teach, model, and develop midshipmen as ethical leaders of character Ethics, Leadership, & Character DMPs coordinate Officer Development System Oversees 1/C Character Excellence (Capstone) Seminar Funding coverage for ’72 DMP role: two more years Great success story example of “margin of excellence” classmate-funded DVD to share with ‘72

6. Moving forward: the next five-year campaign: 2008 - 2012 Two project options (tentative goals) DMP for Character: $750,000 Naval Academy Annual Fund: $250,000 Emerging Academy needs Underwriting mission-critical activities Ability to direct to either…or both Campaign timeline: solicit in first half of 2008 Leadership pre-campaign: early 2008 Regular campaign: spring 2008

7. Page 7 Class of ‘72: campaign timeline September ‘07 December ‘07March ‘08July ‘08 Preparation Sept. Shipmate: build awareness Class meeting: review progress; outline new goals, next campaign Form campaign committee Integrate reunion database w/Alumni Association database Foundation: allocate resources Leadership pre-campaign Send class president letter launching campaign Launch leadership campaign  personal contact: top 30 classmates  Foundation + campaign committee  Confirm final goal based on pre-campaign Separate appeal: class cruise Foundation: get telephone support ready Awareness building: e-mail, Shipmate Regular campaign Run regular campaign Campaign committee:  call on next layer  track progress against goal Foundation: call classmates, follow-up calls later on Finish up by July; announce results

8. Role of campaign committee volunteers Eight classmates have volunteered to help Chris Panos, Rick Rubel, Perry Dempsey, Rich Goldsby, Lou Fifer, Mike Stocks, Lou Terher (co-chair) & Jeff Beard (chair) Primary duties Personal commitment to pledge Attend (by phone) monthly coordination meetings Willingness to call on classmates for leadership pre- campaign Follow-up during regular campaign with “on-the- fence” classmates Campaign coordinated with, supported by, Naval Academy Foundation staff

9. Summary Class of ’72: stepping up involvement Personally Philanthropically Key theme: desire to give something back Recognition that Congress funds basics, not margin of excellence Satisfaction in seeing charitable investments having an impact Thank you for making a difference!