1. INFORMATION SOCIETY TECHNOLOGIES (IST) PROGRAMME Best Practice Action Project acronym: MEDIA-ISF Project full title:Media-InformationSansFrontieres Proposal/Contract no.: IST-2000-29651 MEDIA-Information Sans Frontieres

2. Content MEDIA-ISF partners Objectives The MEDIA-ISF model Catalyzing the ‘Media on EU Enlargement’ information service The implemented business case Success measures Dissemination and communication plan Enlarging the scope of the project Helping SMEs to GoDigital Contact

3. MEDIA-ISF partners European Journalism Centre, NL International Software Consulting Network LTD, IRL Memolux Ltd, HU Verein zur Forderung der Bildungs-, Forschungs- und Technologieprogramme, A BruxInFo s.p.r.l, B EON d.o.o, SI Deloitte & Touche, HU EurActiv.com PLC, UK

4. Objectives 1/2 Establishing new sustainable business model for network organisations Adapting novel European technological results for the needs of SMEs Supporting cross-border and multilingual operations Providing quality processes and tools for ad hoc and regular virtual working groups Enhancing pre-enlargement cooperation among EU member states and candidate countries Comprising the Media on EU Enlargement information service as well packaged business case

5. Objectives 2/2 Specific business objectives of MEDIA-ISF to narrow the information gap between the centralised European newsrooms and the local service providers by using the foreseen multimedia based personalised on-line service to create living, interactive working relations between different level media- providers, enabling them to enrich their services by materials offered by media-organisation from other regions to offer equal chance for local or national media organisations to build ad hoc or regular connections to other regions of Europe, thus they can widen the base of their information sources and the camp of their potential consumers, without additional investments to increase the European competitiveness against other parts of the world, tracking special aspects of new types of organisational and employment structures utilising quick information flow and virtual network through Europe

6. The MEDIA-ISF model 1/3

7. The MEDIA-ISF model 2/3 Contribution to economic development improving the European level digital content collection, distribution and usage in order to stimulate economic activity on global networks especially for SMEs fostering new partnerships and the adoption of multilingual and multicultural strategies in order to facilitate the economic and social integration of nationals of the applicant countries into the information society improving awareness of and exposure to new methods, tools and processes in order to create favourable conditions for the reduction of market fragmentation in terms of marketing, distribution and use of European digital content potential

8. The MEDIA-ISF model 3/3 Sustainability factors critical mass of participants growing number of services involved in the model opened and flexible structure enabling all the participants to get different, easily variable roles within the framework of the model according to their interest and ability autonomy and self-accounting for all the participants - Exploitation Partners, Regional Service Providers Information Service Distributors - within the scope of their activity

9. Catalyzing the ‘Media on EU Enlargement’ information service NQA Integrated Teamwork and Network based Quality Assurance method and tool by ISCN, the EU level IST solution provider Customization and hosting support by Memolux, the MEDIA-ISF catalyst organisation BESTREGIT method and tool for supporting the further exploitation of the innovation results by APS, the Exploitation Partner Helping to create favorable conditions for reduction of market fragmentation and for marketing, distribution and use of European digital content by Deloitte & Touche, the solution auditor by the ‘Virtual Organisation’ content group

10. The implemented business case 1/4

11. The implemented business case 2/4 Expanding public and private sector information access at EU level by EurActiv Transforming media SME into ‘smart’ organisation by BruxInFo Implementing the Media Information Service Platform by EON Increasing the awareness and dynamism of the media content by EJC

12. The implemented business case 3/4 Unique focus Online information on EU policies, focusing on private sector's inputs Complement to the official Europa website Gateway to industry, NGO and press websites Solid guiding principles Efficiency: saving the time of busy EU professionals Transparency: promoting better informed policy debates Neutrality: independence, ethics of an open platform Original business model Sponsoring/corporate communication: reputation building & support to lobbying Public Projects: EU and national tenders for policy & technology communication Advertising: for professional firms and services Commercial partnerships: books, jobs, travel, translation etc. + media & content partnerships: exchanges

13. The implemented business case 4/4 Expanding national policy portals Press EU Institutions Industry & Unions NGO’s Countries & Regions Professionals C. Professional community portals NGO’s Press Industry Environment Enlargement Etc… Public Affairs A. New policy topics: done in 2001 - Health & Food - Trade - Taxation etc. B. National policy portals UK FR DE etc… 2001: CrossLingual EN/FR/GER 2001/2002: national localisation & network: Pilot project MEDIA-ISF in HU/SLO with IST support

14. Success measures

15. Dissemination and communication plan

16. Enlarging the scope of the project (by regions and contents) Contacting to other potential information service providers Offering dissemination and demonstration for them Extension of existing IST contracts with NAS partners Linking to ‘GoDigital’ and other initiatives

17. Helping SMEs to GoDigital Issues to be answered by the MEDIA-ISF model Aiming at existing (media) SME circles from the beginning Presenting how SMEs can find each other Resulting adaptable business models for ‘smart’ organisatons Providing incentive structures between suppliers and customers Process driven co-ordination & quality control Using measurement to improve processes Adapting e-work, e-business and portal platforms Challenging the traditional ‘network’ organisations Keeping autonomy for SME participants

18. Contact Mr. Janos Ivanyos, technical co-ordinator ivanyos.janos@memolux.hu