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ACCAN National Consumer Perceptions Survey 2012 Jonathan Gadir, Senior Adviser – Policy & Research.

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Presentation on theme: "ACCAN National Consumer Perceptions Survey 2012 Jonathan Gadir, Senior Adviser – Policy & Research."— Presentation transcript:

1 ACCAN National Consumer Perceptions Survey 2012 Jonathan Gadir, Senior Adviser – Policy & Research

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3 Key Areas Main communication service Non-participation in the market Complaints and TIO awareness Satisfaction with Internet on mobiles 2012 Snapshot: User and non-user attitudes to smartphones

4 Survey Objectives Enable accurate claims on consumer perceptions, attitudes, experiences that will help guide our work and advocacy Survey to track changes over time

5 Smartphone rapidly rising to dominate

6 Length of time with service provider

7 Attitudes towards main communications service

8 Reasons for “bill shock”

9 76% made a complaint to provider when they last had a problem

10 Satisfaction with response of service provider to last complaint

11 Where would you take a complaint?

12 96% did not take latest complaint to the TIO

13 Reasons for not taking complaint to TIO

14 Satisfaction with internet on smartphone

15 Attitudes toward own smartphone use

16 77% of non-smartphone users think others spend too much time on them

17 Fixed line phone that does not require mains power

18 To conclude Questions USO applies to a service (fixed line phone) that 29% say is their main service. Where to from here? Communications services as a utility – are people resisting participation in the market?


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