1. Robert Sullivan, 503, Sony Electronics Goes Mobile SONY Electronics Goes Mobile: A Case Study Robert Sullivan Manager Talent & Organizational Development

2. In this session you will learn: What sparked the initiative for Sony Electronics to go mobile with training for field teams The criteria used to select the pilot group, content, and mobile learning strategies The importance of a well-designed and intuitive interface and user experience for learners Obstacles and roadblocks faced and overcome leading to next steps and lessons learned How to embed mobile learning into key learning initiatives to encompass formal, informal, social, and game-enabled learning Robert Sullivan, 503, Sony Electronics Goes Mobile

3. What I want to share: Why? The journey How we did it Obstacles, hurdles, and lessons learned Next steps Robert Sullivan, 503, Sony Electronics Goes Mobile

4. Pace of Change in Consumer Electronics

5. Sales Development Strategy Leverage ResourcesGo Mobile Using Sony Products Sell Out Onboarding Just-in-time learning Equip ManagersEngage Partners Talent & Organizational Development

6. The Journey to Mobile 2010 Learning Analysis: Mobile needed and wanted 2011 - 2012 Organizationa l restructuring April 2012 Joined T&OD with focus on Learning Strategy October 2011- February 2012 Vendor selection process April 2012 – October 2012 Contract approval IT Security Content development October 8, 2012 Go Live!

7. Who participated in the pilot? 110 Retail Sales Supervisors 15 Zone Vice Presidents 15 Corporate Geographically dispersed Technologically savvy Issued both a Sony tablet & Smartphone 50% of this population hired in June 2012 Manage & coach teams of 11 to 18 RSSs T&OD Sell Out Operations Product Training

8. How did we do it? Assembled cross- functional team Partnered with vendor to create, repurpose and convert content Launched pilot via Sony Tablet T&OD tracked usage & solicited feedback Tested & introduced Smartphone platform

9. Content types and function Test their knowledge with the Shopfront Game Explore competency definitions Onboarding & Ongoing Build product knowledge View key job skills Learn about Sony Determine where instructor-led training is happening Understand customer demographic info

10. How long did it take? Legal IT Security Content Dev 201 2 2013 Single Sign On Implementation Automated Employee Feed

11. The Solution: Cellcast Sony Learning To Go

18. What worked? Business owned content – starred in videos, provided photos & answers for game, shared training calendars & photos, etc. Leadership support – SVP promoted pilot with direct reports, encouraged registration & exploration Initial Participation -- 70% of participants downloaded and used the app in first 30 days Vendor Relationship

19. Just because you build it… …doesn’t mean they will come. …and it’s really cool…

20. 1.Ensure there is a clear need for mobile 2.Pre-launch: benchmark the data or behaviors you are trying to impact 3.Measure, measure, and continue to measure – 30, 60, 90 days – Are you moving the needle? 4.Pilot with a small group or intact team 5.Clarify use to prevent confusion with other technology/information sources 5 Things We Learned

21. Where do we go from here? Pilot 2.0 – Retail Stores, Service and Support Integrate Mobile with LMS (potentially even replace it) FY14 – launch mobile to greater Sony Electronics population

22. Robert Sullivan Manager, Talent & Organizational Development Sony Electronics San Diego, CA robb.sullivan@am.sony.com