1. Internet Marketing Lead Generation

2. Internet Lead Name: Joe Smith E-mail: joesmith@gmail.comjoesmith@gmail.com Address: 164 Jones Road City: Pittsburgh State: PA 11126 Day Phone: 123-456-7890 Evening Phone: 789-456-1230 Best Time to call: Evening Capital to invest: 50,000 – 100,000 Investment Time Frame: 3 to 6 months Preference of location: Florida Comments: Relocating to Orlando

3. Why Internet Leads? Generating leads to respond to existing demand – not creating demand

4. Lead Sources Endless Supply of Sources Be creative – think out of the box Don’t be afraid to experiment The internet is constantly evolving – take advantage of new opportunities

5. Overview FranServe Corporate lead program Pay Per Click advertising Third party resources Franchisor relationships

6. FranServe Corporate Lead Program Leads exclusive to you – No other consultant receives your lead Arrive in your email box real time Come from several different websites – draw from a wide selection of franchise seekers – tier 1 $20 – tier 2 $32 – double confirmed desire to speak with a Franserve consultant Don’t arrive all at once – control of lead flow Franchise Partner leads and general consulting Easy to order – support web site – can put on hold for any reason

7. Pay Per Click Advertising Generate leads using major search engines Google Adwords – Bing – Yahoo Third Party Assistance for placement Social Networking

8. New Jupiter Media Designs and manages PPC Campaigns 2005 – one of about 100 Google Gold Providers All account reps certified by Google Jason Berkowitz 732-749-9120 www.myadwordexpert.com Set up fee $995 – 15% of monthly ad spend

9. Pay Per Click Resources Google www.adwords.google.comwww.adwords.google.com Bing www.adcenter.microsoft.comwww.adcenter.microsoft.com www.goodkeywords.com www.redhotmarketing.com www.ppcgeeks.com Ultimate Guide to Google Adwords – Perry Marshall Pay Per Click Search Engine Marketing For Dummies

10. Social Networking LinkedIn – B to B 45 Million+ users Join Groups – online question and answer Build a reputation as a category expert Facebook – over 600 Million searches a month Franserve University – All on the support website – Webinars on demd LinkedIn Strategies - Networking Series presented by Frank Agin of AM Spirit Bus. Conn. Social Media strategies– PR Brigade Social Media webinars - WSI

11. Social Networking Resources The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff – Clara Shih Facebook – www.facebook.com/advertisingwww.facebook.com/advertising How To Really Use LinkedIn – Jan Vermeiren http//blog.linkedin.com http//www.insidefacebook.com

12. Third Party Lead Generation www.franchiseexpo.com www.franchiseclique.com www.franchiseworks.com www.franchisesolutions.com www.franchiseforsale.com www.executive-leads.com - thru Franserve support site - $45-$65 targeted corporate executives - financials/call verified - Eric Guess 214- 550-0717 www.executive-leads.com www.5thavenueleads.com – whole menu of options – call verified $45- $76 matched with several Zors and 1 consultant Natalie Nutter 610-871-1651 www.5thavenueleads.com

13. Franchisor Relations – Quick Start Your Business Shrink the portfolio and speak with 30-40 franchisors (our partners) and ask the following: What makes your business so special Do you have an Item 19 in your FDD Who is your ideal candidate What is your cause of action upon receipt of referral

14. Rebound Leads Tap in to Franchisor Lead Flow – why? No territory Available Not financially qualified Lack of necessary experience or skill sets Absentee vs. Active ownership