2. SpiderIT How it works? How to convert traffic to sells? Copyright 2003 © Acroterion Software Architecture Ltd.

3. Search Results: Incident vs. Intent Pure / Natural results vs. paid results Incident – Search engine response to a query with approximate affinity Intent - Search engine response to a query with Goal-directed results Copyright 2003 © Acroterion Software Architecture Ltd.

4. How search engines work? Fetching - Retrieving database results Lexical affinity - Words that occur close to the text form on the query Morphology - By dictionaries and/or by previous queries. “ Theme ” checking. Filtering - SE's top secret! Includes anti-spammers, ban and content. Pre filtering (Google), Post filtering (Inktomi) Ranking algorithms - PageRank (Google), Academic (AltaVista), Parallel (Inktomi) Link Popularity - Casting a vote for the other websites Copyright 2003 © Acroterion Software Architecture Ltd.

5. The “ web ” concept Copyright 2003 © Acroterion Software Architecture Ltd.

6. How to tame the spider? Theme building - Analyze and build website "theme" Set a bug free website - Using Acroterion CheckIT suit Gain higher accessibility - Build a spider and user friendly website Increase link popularity - Which ones you choose, to and from your site. Avoid links leakage. Design an internal navigational structure and distribution within your site. Copyright 2003 © Acroterion Software Architecture Ltd.

7. SpiderIT two panes Work on a website as whole Theme Defects Templates Work on individual pages Keywords Metatags Submission Copyright 2003 © Acroterion Software Architecture Ltd.

8. Benefits: Convert traffic to sells Gaining credibility and attracting attention Survey Research - 95% of Web users employ search engines to find known products or vendors The equation: More traffic = more sells Research shows that on average 2% of all visitors to retail sites end up as customers. Copyright 2003 © Acroterion Software Architecture Ltd.

9. Conversion rate: Calculating SpiderIT success * Conversion rate varies by industry Copyright 2003 © Acroterion Software Architecture Ltd.

10. What to do next? SpiderIT PPC - Get results within a week Limited SpiderIT - Run SpiderIT for some categories / keywords, wait for business results Maximum SpiderIT - Full SpiderIT power Copyright 2003 © Acroterion Software Architecture Ltd.

11. Acroterion Guarantee Our guarantee is straightforward: We will take you website from the back alley and relocate your business to the main downtown street. Copyright 2003 © Acroterion Software Architecture Ltd.

12. Conclusion “ Attaining visibility online is an elusive goal, especially through the major search engines. As web pages continue to proliferate, companies wanting to remain competitive will have to employ SpiderIT search engines strategies – especially if they ’ re looking to complement and improve the impact of their traditional advertising and marketing efforts. SpiderIT proved and show clear path to profit, in addition to realistic and cost-effective customer acquisition costs. “ Copyright 2003 © Acroterion Software Architecture Ltd.