1. Business Ethics and Multiculturalism – Vesalius Forum Business Ethics: Multiculturalism in a corporate culture Vesalius Forum 16 March 2005 David Zaruk

2. Business Ethics and Multiculturalism – Vesalius Forum Where do values come from?  Man is a storytelling animal  Narrative structure expresses our values  Our value judgements are contextual Companies build corporate values via internal communications

3. Business Ethics and Multiculturalism – Vesalius Forum Developing Corporate Culture  Management trainee programmes  Communicating internal values  Camaraderie - team building  Incentive structures Exchanging values in stakeholder dialogue

4. Business Ethics and Multiculturalism – Vesalius Forum CSR and the ethical company  Corporate Social Responsibility  Shell’s motivations for promoting CSR  Reporting standards, audits Triple bottom line: people, planet and profits  The business argument for CSR Saving the world or saving shareholders? Common decency = basic values = CSR?

5. Business Ethics and Multiculturalism – Vesalius Forum Sustainable Development  What is sustainable development?  What are the consequences for business?  Its impact on globalization  Dialogue with non-corporate value systems SD : Revolution or clever repackaging?

6. Business Ethics and Multiculturalism – Vesalius Forum The good corporate citizen  The duty of managers: Maximize shareholder value within the law  The duty of citizens Promote benevolence where possible  The duty of policy-makers Regulate to promote the greatest common good

7. Business Ethics and Multiculturalism – Vesalius Forum Multiculturalism  Sharing values in a multicultural world  Global values or globalizing values?  Cultural miscommunications  ICT and interconnectivity  Long-term effects of off-shoring

8. Business Ethics and Multiculturalism – Vesalius Forum Globalization and multi-cultures  Corporate interpretations and its limits The garment industry and sweat shops  Managing local development projects  Internal value (team building, identity) World citizens – global markets – global brands

9. Business Ethics and Multiculturalism – Vesalius Forum Questions David Zaruk david@zaruk.com www.zaruk.com/vesalius.ppt