1. Consulting for Managers HKUST Career Development Office
KUMAR, Anoop
MAK, Chung Wai Eric
RAMANI, Karthik
TAM, Wai Yin
ZHANG, Zhenhua

2. The CDO has a new direction to meet the needs of the recruiters
Pyramid Summary
Situation
The CDO has a new direction to meet the needs of the recruiters
Complication
Students have misperceptions about the CDO’s role
Question
How can the CDO help students to meet the needs of recruiter and at the same time change students perception of the CDO?
Answer
Develop training programs to develop the skills of students to meet need of recruiter and develop programs to make students take initiatives during job search.

3. Pyramid Summary ( Contd.)
Rationale
It helps students in their skill development
It facilitates better communication between the CDO & the students
It helps students with networking
Students will be able to decide on their career choices
Networking with Exchange, PT & Alumni opens up new opportunities
Exposure to Industry helps student evaluate their career choices
Networking on Electronic Media & Social Networking helps leverage distant connections
Better career skills (interviews, workshops) opens up possibility for more opportunities
Students can be more proactive and not depend on CDO
It helps change the students attitude to the CDO
Networking at Industry events leads to better job opportunities
Consultancy & Internship projects in turn leads to understanding the job requirements 3

4. Aspiration Vs Reality on Industry Exposure
Exposure to Industry*
Aspiration Vs Reality on Industry Exposure
Result: Students unable to get the industry exposure they wanted (like internship or consulting projects) and hence feel the CDO did not perform upto their expectation
* Dummy data and Explanations

5. Internship Opportunities*
Employment Sources
Internship obtained or not obtained
% of people who found a job through their internship is high
Number of people finding internships is less.
Result: Affects the morale of the students as their intent of joining the MBA program is not fulfilled.
* Dummy data and Explanations

6. Career skill development (interviews, workshops)*
Current Activities by CDO
The CDO activities by number of events is the almost the same compared to other B-Schools
Participation rate by activities
Participation rate by HKUST students in activities is very less
Result: the overall activity participation in MBA HKUST need improvements.
* Dummy data and Explanations

7. Decision of career choices
Career Statistics HKUST Graduate Tracking Research
Data available
Result: the post-MBA career function and job location switch do not meet students expectation.
Graduate Job Location
Career Switch vs. Advancement
Pre vs. Post MBA Industry & Function
First Job Industry and Function
Current Job Industry and Function
Pre vs. Post MBA Job Level (Title)

8. Students need to be more proactive in networking
Unemployed students do not apply to enough jobs.
Current Students need to be more proactive with networking 8

9. Students attitudes towards CDO
Recommendations to CDO office to improve perception
recommendation 1
recommendation 2
recommendation 3
Source :
Top Rating on xxxxxxxxxx

10. Leveraging Connections (Exchange, alumni & part-time students)
Highlights of the trends
xxx

11. Collaboration on Electronic Media & Social Networking
Type
Social Networking
Job Board
Penetration
100%
80%
20%
70%
Average time
40 mins
5 mins
30 mins .
Digital media has dominated our web presence over the years and unavoidable

12. Leveraging industry events