1. Alcohol and Teens: A Dangerous Combination Health 9

2. Alcohol and Tobacco Quiz Answer the following questions, true or false: 1. More kids and teens have tried alcohol than have tried cigarettes. 2. Alcohol is more addictive than tobacco. 3. Alcohol and tobacco are drugs. 4. Health warnings must be featured on all alcoholic beverages. 5. In general, advertising has a greater impact on young people than on adults. Alcohol and Tobacco Quiz Answer the following questions, true or false: 1. More kids and teens have tried alcohol than have tried cigarettes. 2. Alcohol is more addictive than tobacco. 3. Alcohol and tobacco are drugs. 4. Health warnings must be featured on all alcoholic beverages. 5. In general, advertising has a greater impact on young people than on adults.

3. 1. True. Studies have consistently shown that more young people have tried alcohol than cigarettes. 2. False. Although alcohol can be addictive, tobacco (through nicotine) is considered to be a more addictive drug. 3. True. Both alcohol and nicotine are classified as drugs. 1. True. Studies have consistently shown that more young people have tried alcohol than cigarettes. 2. False. Although alcohol can be addictive, tobacco (through nicotine) is considered to be a more addictive drug. 3. True. Both alcohol and nicotine are classified as drugs.

4. 4. False. Health warnings must appear on tobacco products, but not on alcohol products. 5. True. Young people who lack the life experience and education to counter advertising messages and are more likely to be effected by advertising than adults.

5. Discussions on Alcohol When we have class discussions about alcohol, please refrain from telling personal stories or describing situations that involve consumption by teens or by family members.

6. Note: Any text written in YELLOW should be written in your notes. This information will be on your exam.

7. Drinker Definitions Alcohol: A chemical found in beer, wine, whiskey, and other alcoholic beverages.

8. Drinker Definitions Alcoholic: A person who is addicted to alcohol.

9. Drinker Definitions Alcoholism: The disease an alcoholic suffers from.

10. Drinker Definitions Chronic drinking: Consuming several drinks every day or almost every day. Chronic drinking: Consuming several drinks every day or almost every day.

11. Drinker Definitions Cirrhosis: A liver disorder often caused by long-term alcohol abuse.

12. Drinker Definitions Binge Drinking: Drinking a dangerous amount of alcohol in a short period of time.

13. Teen Statistics From National Survey on Drug Use and Health (2008): 65% of teen drinkers are binge drinkers. From National Survey on Drug Use and Health (2008): 65% of teen drinkers are binge drinkers.

14. Short-term Effects of Drinking Slower reflexes Blurry vision Nausea/Vomiting Risky Behavior Slower reflexes Blurry vision Nausea/Vomiting Risky Behavior

15. Mental confusion Memory loss Coma Death from respiratory arrest Mental confusion Memory loss Coma Death from respiratory arrest Effects of Binge Drinking

16. Long-term Effects Alcohol kills cells in the brain and the liver. These are both vital organs. Neither of these organs is able to regenerate cells. Alcohol kills cells in the brain and the liver. These are both vital organs. Neither of these organs is able to regenerate cells.

17. NOTE: There are many long term effects of drinking. The most dangerous effects are damage to liver and brain.

18. Studies on Teen Drinking

20. Young Drinkers Are At Risk Teenagers who start drinking before the age of 15 are four times more likely to become addicted to alcohol than those who don't drink until they're 21 or older.

21. The most powerful facts… Alcohol often plays a role in the four leading causes of death among 10-24 year olds.

22. The most powerful facts… The leading causes of death in 10-24 year olds: 1. car crashes 2. accidents 3. murders 4. suicide The leading causes of death in 10-24 year olds: 1. car crashes 2. accidents 3. murders 4. suicide

23. Underage drinkers make lots of money for the alcohol industry! / They consume 19.7 per cent of the alcohol sold in the United States.2 (Favorite choice? Beer.) Underage drinkers make lots of money for the alcohol industry! / They consume 19.7 per cent of the alcohol sold in the United States.2 (Favorite choice? Beer.)

24. Alcohol Advertisers Target Teens!

25. Alcohol companies spend billions of dollars each year placing ads in magazines, radio programs and television shows that have large youth audiences.

26. Most common advertising strategies / Using celebrities / Capturing your imagination / Using glamour and sex appeal / Promoting friends, fun and excitement / Making it seem like everyone's doing it / Making it seem hip or cool / Exaggerating the merits of the product / Using humour / Using ideal people/models Most common advertising strategies / Using celebrities / Capturing your imagination / Using glamour and sex appeal / Promoting friends, fun and excitement / Making it seem like everyone's doing it / Making it seem hip or cool / Exaggerating the merits of the product / Using humour / Using ideal people/models

27. 1. 1.Using celebrities 2. 2.Capturing your imagination 3. 3.Using glamour and sex appeal 4. 4.Promoting friends, fun and excitement 5. 5.Making it seem like everyone's doing it 6. 6.Making it seem hip or cool 7. 7.Exaggerating the merits of the product 8. 8.Using humour 9. 9.Using ideal people/models Ad #1 Which methods are being used here?

28. 1. 1.Using celebrities 2. 2.Capturing your imagination 3. 3.Using glamour and sex appeal 4. 4.Promoting friends, fun and excitement 5. 5.Making it seem like everyone's doing it 6. 6.Making it seem hip or cool 7. 7.Exaggerating the merits of the product 8. 8.Using humour 9. 9.Using ideal people/models Ad #2 Which methods are being used here?

29. 1. 1.Using celebrities 2. 2.Capturing your imagination 3. 3.Using glamour and sex appeal 4. 4.Promoting friends, fun and excitement 5. 5.Making it seem like everyone's doing it 6. 6.Making it seem hip or cool 7. 7.Exaggerating the merits of the product 8. 8.Using humour 9. 9.Using ideal people/models Ad #3 Which methods are being used here?

30. 1. 1.Using celebrities 2. 2.Capturing your imagination 3. 3.Using glamour and sex appeal 4. 4.Promoting friends, fun and excitement 5. 5.Making it seem like everyone's doing it 6. 6.Making it seem hip or cool 7. 7.Exaggerating the merits of the product 8. 8.Using humour 9. 9.Using ideal people/models Ad #4 Which methods are being used here?

31. 1. 1.Using celebrities 2. 2.Capturing your imagination 3. 3.Using glamour and sex appeal 4. 4.Promoting friends, fun and excitement 5. 5.Making it seem like everyone's doing it 6. 6.Making it seem hip or cool 7. 7.Exaggerating the merits of the product 8. 8.Using humour 9. 9.Using ideal people/models Ad #5 Which methods are being used here?

32. 1. 1.Using celebrities 2. 2.Capturing your imagination 3. 3.Using glamour and sex appeal 4. 4.Promoting friends, fun and excitement 5. 5.Making it seem like everyone's doing it 6. 6.Making it seem hip or cool 7. 7.Exaggerating the merits of the product 8. 8.Using humour 9. 9.Using ideal people/models Ad #6 Which methods are being used here?

33. Taking an Advertisement and turning it into a “Bad”vertisement.

34. Badvertisement: Taking an existing ad and adding or changing the words/images to discourage someone from using the product.

35. Example: This is an advertisement.

36. This is a “bad”vertisement.

37. Instructions 1. Make a group of 2-3. 2. Choose an advertisement to work with. 3. Brainstorm together. (2-3 ideas) 4. Choose an idea. 5. Make a draft on paper/plan your idea in detail. 6. Create a final copy. 7. Hand it in! 1. Make a group of 2-3. 2. Choose an advertisement to work with. 3. Brainstorm together. (2-3 ideas) 4. Choose an idea. 5. Make a draft on paper/plan your idea in detail. 6. Create a final copy. 7. Hand it in!