1. Overview of Corporate Reporting and Analysis zBY z HERICK ONDIGO zSCHOOL OF BUSINESS zUNIVERSITY OF NAIROBI

2. Business Analysis Evaluate Prospects Evaluate Risks Business Decision Makers Equity investors Creditors Managers Merger and Acquisition Analysts External Auditors Directors Regulators Employees & Unions Lawyers

3. Information Sources for Business Analysis Quantitative Financial Statements Industry Statistics Economic Indicators Regulatory filings Trade reports Qualitative Management Discussion & Analysis Chairperson’s Letter Vision/Mission Statement Financial Press Press Releases Web sites

4. Types of Business Analysis Credit AnalysisEquity Analysis Management & Control Mergers, Acquisitions & Divestitures Director Oversight Regulation External Auditing Labor Negotiations Financial Management

5. Credit Analysis Trade Creditors Provide goods or services Most short-term Usually implicit interest Bear risk of default Non-trade Creditors Provide major financing Most long-term Usually explicit interest Bear risk of default Creditors

6. Credit Analysis Liquidity Ability to meet short- term obligations Focus: Current Financial conditions Current cash flows Liquidity of assets Solvency Ability to meet long- term obligations Focus: Long-term financial conditions Long-term cash flows Extended profitability Credit worthiness: Ability to honor credit obligations (downside risk)

7. Intrinsic Value (or Fundamental Value) Intrinsic value > Market value Buy Intrinsic value < Market value Sell Intrinsic value = Market value Hold Value of Company (or stock) without reference to market value (or stock price) Strategy

8. Prospective Analysis Accounting Analysis Business Environment & Strategy Analysis Industry Analysis Strategy Analysis Financial Analysis of Sources &Uses of Funds Profitability Analysis Risk Analysis Cost of Capital Estimate Intrinsic Value

9. Accounting Analysis Comparability problems — across firms and across time Manager estimation error Distortion problems Earnings management Distortion of business Accounting Risk Process to evaluate and adjust financial statements to better reflect economic reality

10. Financial Analysis Profitability analysis — Evaluate return on investments Risk analysis ——— Evaluate riskiness & creditworthiness Sources and uses — Evaluate source & of funds analysis deployment of funds Common tools Ratio analysis Cash flow analysis Process to evaluate financial position and performance using financial statements

11. Prospective Analysis Intrinsic Value Business Environment & Strategy Analysis Accounting Analysis Financial Analysis Process to forecast future payoffs

12. Dynamics of Business Activities Investing Operating Financing End of period Beginning of period Business ActivitiesTime Planning FinancingInvesting

13. Planning Activities: Goals & Objectives Competition Pricing Market demands Tactics Promotion Managerial performance Opportunities Projections Distribution Business Activities Obstacles

14. Business Activities Financing Financing activities Owner (equity) Nonowner (liabilities)

15. InvestingFinancing Investing activities Buying resources Selling resources Investing = Financing Business Activities

16. Planning Activities Investing Activities Financial Activities Operating Activities Revenues and expenses from providing goods and services Business Activities

17. Investing Activities Spending the funds obtained effectively and efficiently involve purchase and sale of  buildings, machinery or other investment instruments such as government bonds, treasury bills extending loans to other companies are expected to contribute directly or indirectly to the profit maximization and solvency goals of the business

18. Operating Activities involve the daily activities of the entities to run the business include  sales and marketing of the goods sold and services provided  production  purchasing merchandise and inventory items  managing human resources effective and efficient management of operating activities needed to achieve profitability and liquidity

19. Financing Activities initially - funds to setup a business in later periods – funds to run operations and to grow obtaining such funds either from external or internal sources zFunds obtained: from creditors shareholders zFunds provided to: payment of payment of interest dividends repayment of debts zCash management

20. Financial Statements Reflect Business Activities Planning Investing Current: Cash Accounts Receivable Inventories Marketable Securities Noncurrent: Land, Buildings, & Equipment Patents Investments Assets Statement of Financial Position Financing Current: Notes Payable Accounts Payable Salaries Payable Income Tax Payable Noncurrent: Bonds Payable Common Stock Retained Earnings Liabilities & Equity Financial position ST Statement of Shareholders ’ Equity Operating Sales Cost of Goods Sold Selling Expense Administrative Expense Interest Expense Income Tax Expense Net Income Income statement Cash Flow Statement of Cash Flows

21. Financial Statements Statement of Financial Position Statement of Income Statement of changes in shareholders’ Equity Statement of Cash Flows

22. Additional Information (Beyond Financial Statements) Management Discussion & Analysis (MD&A) Management Report Auditor Report Notes to Financial Statements Social Responsibility Report Corporate Governance Reporting

23. Analysis Preview Purpose:Evaluation of consecutive financial statements Output: Direction, speed, & extent of any trend(s) Types:  Year-to-year Change Analysis  Index-Number Trend Analysis Comparative Analysis Yr2Yr1Yr3

24. Analysis Preview Purpose :  Evaluation of internal makeup of financial statements  Evaluation of financial statement accounts across companies Output: Proportionate size of assets, liabilities, equity, revenues, & expenses Common-Size Analysis

25. Analysis Preview Purpose : Evaluate relation between two or more economically important items (one starting point for further analysis) Output: Mathematical expression of relation between two or more items Cautions:  Prior Accounting analysis is important  Interpretation is key -- long vs short term & benchmarking Ratio Analysis

26. Analysis Preview Purpose: Estimate intrinsic value of a company (or stock) Basis: Present value theory (time value of money) Valuation Valuation - an important goal of many types of business analysis

27. Analysis Preview Debt (Bond) Valuation B t = I t +1 + I t +2 + I t +3 +... + I t +n + F (1+r) 1 (1+r) 2 (1+r) 3 (1+r) n (1+r) n B t is the value of the bond at time t I t +n is the interest payment in period t+n F is the principal payment (usually the debt ’ s face value) r is the interest rate (yield to maturity )

28. Analysis Preview Equity Valuation V t = E(D t +1 ) + E(D t +2 ) + E(D t +3 ) +... + E(D t +n ) +... (1+k) 1 (1+k) 2 (1+k) 3 (1+k) n V t is the value of an equity security at time t D t +n is the dividend in period t+n k is the cost of capital E( ) refers to expected dividends

29. Analysis Preview Equity Valuation - Free Cash Flow Model FCF t+n is the free cash flow in the period t + n [often defined as cash flow from operations less capital expenditures] k is the cost of capital E( ) refers to an expectation V t = E(FCF t +1 ) + E(FCF t +2 ) + E(FCF t +3 ) +... + E(FCF t +n ) +... (1+k) 1 (1+k) 2 (1+k) 3 (1+k) n

30. Analysis Preview Equity Valuation - Residual Income Model Ri t+n is the residual income in period t + n [defined as net income, NI, minus a charge on beginning book value, BV, or RI t = NI t - (k x BV t-1 )] k is the cost of capital E( ) refers to an expectation V t = BV t + E(RI t +1 ) + E(RI t +2 ) + E(RI t +3 ) +... + E(RI t +n ) +... (1+k) 1 (1+k) 2 (1+k) 3 (1+k) n

31. Analysis in an Efficient Market Three assumed forms of market efficiency Weak Form - prices reflect information in past prices Semi-strong Form - prices reflect all public information Strong Form - prices reflect all public and private information

32. Analysis in an Efficient Market Market Efficiency assumes competent and informed analysis distinguish aggregate from individual behavior reflects information (both reliable and unreliable) cross-country differences in rewards to analysis Financial statement analysis relevant to more than just market analysis, e.g., credit and lending auditing valuation of nonpublicly traded firms mergers and acquisitions etc...

33. Course overview Corporate Reporting and Analysis Part I Introduction and Overview Part III Financial Analysis Part II Accounting Analysis Overview of Financial Statement Analysis Financial Reporting and Analysis Analyzing Financial Activities Analyzing Investing Activities Analyzing Investing Activities: Special topic Analyzing Operating Activities Cash Flow Analysis Return on Invested Capital & Profitability Analysis Prospective Analysis Credit Analysis Equity Analysis and Valuation

34. Conclusion zCorporate Financial Reporting and analysis is important in many contexts. zThis importance has been achieved over many centuries as accounting and analysis of corporate Financial statements has assumed a critical role in the commercial world and the allocation of scarce resources in an optimal manner both by individuals, corporate organizations and even Governments

35. THE END zTHANK YOU