1. Hi-Cone Supplier profile

2. Company Overview & Business Strategy Capabilities/Strengths
contents
Company Overview & Business Strategy
Capabilities/Strengths
Delivering the Hi-Cone Advantage
Abbott Consumer Research on Secondary Packaging
Recent Hi-Cone News
Summary & Contact Information

3. following strategies:
Hi-cone overview & business strategy
Hi-Cone is a world leader of plastic-based packaging, providing multipackaging systems for global beer, soft drink, and general product companies. Hi-Cone has a commitment to the environment and community as a leader in sustainable packaging options.
Hi-Cone is a part of ITW, a global, Fortune 200 organization which offers its business units unparalleled access to state-of-the-art testing facilities and knowledge-sharing. With a multinational network of resources at its disposal, Hi-Cone has over 50 years of success developing customer-focused innovations and commercial solutions.
Hi-Cone’s strategy is to be the first choice for multipackaging systems in beverage markets globally by being a strategic partner in core and emerging markets.
Hi-cone is
focused on the
following strategies:

4. Hi-Cone as a strategic partner to Abbott
Hi-Cone designs and manufactures both ring carriers and the multipackaging equipment required to apply carriers on high speed packaging lines. Hi-Cone multi-packaging systems, renowned for reliability and efficiency, are used in production lines throughout Abbott Nutrition. Currently, Abbott uses the following carriers:
Brand Enhancing Side Lift Carriers
The portable design is complimented by a ZIPPER® bottle release to simplify bottle removal.
Inventory simplification
Economy plus convenience
2, 4, 6, 8, 10, or 12 pack flexibility
Promotional Panels
The effective and efficient way to promote your product.
Branding and promotional messages encourage increased sales.
Ideal for short lead time and short runs.
Instantly redeemable coupons, contests and special promotions are available on demand.
No additional Point of Sale material is needed.
ORIENTATION SYSTEMS

5. Capabilities/strengths: Delivering the hi-cone advantage
Improve Efficiency
Simplify operations
Material savings
Lower running cost
Quick changeovers
Most often the highest efficiency equipment in plant
Brand Enhancing
Displays unique container designs
Easy on shelf recognition of product, containers, and pack size
Integrated handle for easy portability
Communication: Leverage marketing assets through on-pack promotions
Retail Ready
Orientation to enhance brand recognition
Provides retail ready merchandising
Saves time and money
Handle: Provides ease of transport from shelf to home and storage
SKU Reduction
Increase sustainability
100% Recyclable
Photodegradable
Waste Reduced
Non-toxic
Shows best results in most Life Cycle Assessments

6. On shelf At home Delivering the Hi-Cone advantage –
Capabilities/strengths:
Delivering the Hi-Cone advantage –
on shelf and at home
Easy on shelf recognition of product, containers, and pack size
Point-of-sale impact, promotional panels
Visibility of unique bottle shape
enhances brand recognition
On shelf
Integrated handle for easy carry & home storage su
Consumer convenience
Easy Zipper opening feature
Flexibility 2, 4, 6, 8, 10,
or 12 packs
At home

7. Delivering the Hi-Cone advantage – sustainability
Capabilities/strengths:
Delivering the Hi-Cone advantage –
sustainability
Hi-Cone Sustainability:
Minimal packaging in weight & volume
Shows best results in most Life Cycle Assessments
100% recyclable, wherever #4 plastics are accepted
Non-toxic
Produces fewer greenhouse gases & reduces waste
Waste from 3,700 shrink wrapped packs
Waste from 3,700 hi-cone carrier packs

8. NEWS: Major brands gain A marketing
edge with Impact Carriers
FOOD & BEVERAGE PACKAGING, APRIL 2015:
Beverage multipacks Multiply impact
“Hi-Cone (hi-cone.com) offers unique add-ons with its Impact beverage carriers...These offerings from Hi-Cone allow brands to engage consumers in special promotions, make the packaging more useful and offer that little something extra to give the brand an edge over competition.”
Pepsi supports World Series
winners, Kansas City Royals
Coke NFL eye black take-aways get a boost via social media
Fanta wristband peel-offs huge
hit during Halloween season
FOR ENTIRE NEWS ARTICLE, CLICK HERE:

9. NEWS: build brand success with
Sustainability
BEVERAGE WORLD, MARCH 2015:
HI-CONE RECOGNIZED AS AN
“ENVIRONMENTAL INNOVATOR”
Hi-Cone awarded Beverage World
Magazines 2015 Sustainable Award
“This award honors packaging suppliers which standout for the way they help beverage companies market ‘greener’ brands”.
Elizabeth Sheaffer, Director of Global Strategic Marketing at Hi-Cone, also contributes a thought-provoking article, focused on how packaging sustainability can be an effective way to help build brand loyalty with consumers. “Sustainable packaging is part of the price of admission to the future of the beverage market.
Communicating our commitment to it is a smart way not only to capture brand equity, but to show how we are earning consumer loyalty”
FOR ENTIRE NEWS ARTICLE, CLICK HERE:

10. NEWS: Major brands drive
success with Impact Carriers
PACK EXPO MEDIA RELEASE, NOVEMBER 2014:
Shelf appeal. Brand loyalty. Differentiation.
These are just a few of the benefits that Hi-Cone’s customizable Impact carriers deliver. Impact custom carriers extend the reach of brand marketing campaigns beyond the shelf. Custom promotions have successfully added a “fun factor” to multipacks, with wristbands, removable stickers, and static clings. Other take-away designs that capture attention of sports fans in the beverage aisles include face stickers, trading cards, removable decals, and eye black stickers. Each Impact carrier is custom designed to uniquely connect the consumer to each promotion. Brands can create designs that are more effective at reaching consumers and even help to make the packaging more useful.
Pepsi
Fosters Billboard Effect on shelves
Mountain Dew sticker decal
FOR ENTIRE NEWS ARTICLE, CLICK HERE:

11. Hi-cone partners with Abbott
To increase sales & add value
Hi-Cone’s strategy is to be the first choice for multipackaging systems for our customers, by being a strategic partner in core and emerging markets.
Lower costs, increase efficiency, and simplify operations.
Easy visibility on shelves: clearly see bottle, brand, and product.
Complete range of carriers to meet marketing needs from Performance to interactive high Impact carriers:
Performance carriers: increase brand recognition, one carrier for all varieties, increase sales.
Advantage carriers: provides differentiation for brand, shelf appeal, and instant promotions
Impact carriers: new innovation that increases interaction with the brand after initial purchase with takeaway items. Increases brand loyalty and on shelf appeal.
Sustainable packaging: minimal packaging in weight and volume shows to be best in most Life Cycle assessments

12. Hi-Cone looks forward to building a global partnership with Abbott Hi-Cone Contact: George Waldo