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13.-15.6.20051Heli Haapkylä Building customer relations with educational institutions Approaching customers by understanding their needs Through EU-funded.

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Presentation on theme: "13.-15.6.20051Heli Haapkylä Building customer relations with educational institutions Approaching customers by understanding their needs Through EU-funded."— Presentation transcript:

1 13.-15.6.20051Heli Haapkylä Building customer relations with educational institutions Approaching customers by understanding their needs Through EU-funded project VIRSTA: Polytechnics Vocational schools Secondary schools Universities Elementary schools

2 13.-15.6.20052Heli Haapkylä Building customer relations to educational institutions How to discover customers’ needs? Through: Previous purchases (Applix) Curriculum, tutorial programs Personal contacts (seminars, visits etc.) Customers’ different publications Interviews Comparing similar customers Media

3 13.-15.6.20053Heli Haapkylä Building customer relations to educational institutions Marketing different statistical products to the different faculties Health Care and Social Services Technology Culture and Services Business

4 13.-15.6.20054Heli Haapkylä Building customer relations to educational institutions Special www-portal for students and teachers (year 2006) points to general information on our website of interest to students and teachers Help with assignments Teaching resources, lesson plans Links & tools for research

5 13.-15.6.20055Heli Haapkylä VIRSTA - Virtual Statistics - Statistics in use in polytechnics Make statistics known to teachers of polytechnics, and instruct and encourage them to use statistics Make statistics known to students of polytechnics by training teachers Educate future users of statistics & decision makers in professional life in everyday life

6 13.-15.6.20056Heli Haapkylä Project partners Statistics Finland City of Helsinki Urban Facts TIEKE Helsinki Business Polytechnic Helia Arcada Polytechnic (Swedish-speaking) Helsinki Polytechnic Stadia

7 13.-15.6.20057Heli Haapkylä What we have done so far Web-based learning material produced in co-operation with City of Helsinki Urban Facts and Helsinki Polytechnic Discover Statistics - web-based learning material Discover Statistics Statistical Data Collection - web-based learning material Statistical Data Collection Learning material is used to support supervision of students’ theses and also teachers’ further education and own research work

8 13.-15.6.20058Heli Haapkylä What we have done so far 9 training conferences on statistics (around 30-50 teachers per course) Focus on: Statistical data collection How to find statistical data Statistical graphics How to read & use statistics Statistics on education Statistics on population & health Economic Statistics

9 13.-15.6.20059Heli Haapkylä What we are going to do within the next 2 years Web-based learning material on business statistics Focus on entrepreneurship Approaching the process of starting a business through statistics Web-material will be produced in co-operation with the customers (polytechnics) and is based completely on their needs

10 13.-15.6.200510Heli Haapkylä What we are going to do within the next 2 years 8 training conferences on statistics (around 30-60 teachers per course) Focus on general statistical methods, concepts, terms as well as business statistics Discover Statistics - web-based learning material translated in to Swedish

11 13.-15.6.200511Heli Haapkylä EU-funding VIRSTA 63% of total expenses Partners needed EU-money is paid around 6 months delay Administration of the project is time consuming Rules are very strict; if rules not followed No money


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