2. Ulrich (Uli) Homann Chief Architect, WW Enterprise Services Microsoft Corp. Session Code: ARC307

3. Session Objectives And Takeaways Highlight the looming energy crisis in the data center Understand the application designers role in reducing energy consumption Understand how virtualization can support you in going Green

4. Will your Data Centers be Rated by the Government? Congress Passed Public Law 109-431 Dec 2006 EPA to study and promote IT Efficiency EPA provided response August 2007 http://www.energystar.gov/ia/partners/prod_development/downloads/EPA_Datacenter_Report_Congress_Final1.pdf Outcome: EPA Energy Star Program Energy Star for Servers May 2009 release Energy Star for DCs Jan 2010 release http://www.energystar.gov/index.cfm?c=prod_development.server_efficiency 4

5. Why the Government Cares? In the US: Capacity Growth = 0.8%/yr Usage Growth = 1.1%/yr DC Growth = 15%/yr US Projections: 2020  10% 2030  30-40% US Projections: 2020  10% 2030  30-40% 5 Today in US 1.8 to 2.0% Today in US 1.8 to 2.0%

6. All of this Drives Costs - Data Center Economics have Changed! Belady, C., “In the Data Center, Power and Cooling Costs More than IT Equipment it Supports” Electronics Cooling Magazine (Feb 2007) DC Energy 6

7. Source: EYP Mission Critical Facilities Inc., New York Microsoft is focusing on all the pieces of the pie Utility Load Utility Load PUE = ------------------ = 2 IT Load IT Load Utility Load Utility Load PUE = ------------------ = 2 IT Load IT Load Where Data Center Power Goes 7

13. Solution approaches

14. Constraint based planning #’s of DC’s Energy Spend

15. Trends in DC design Configuration & Construction Modularize the Data Center Use the same kit of parts in pre-manufactured modules Solution to accept racks, skids or containers Redundancy & Reliability customized to each DC Class Facility to accommodate Variable Power Density Cost Reduce capital cost/MW by Class Leverage industry to drive down initial & operating costs Time To Market - Move to lowest $ Cost DC investment Data Center Facility delivered with the servers >ROIC – return on invested capital Sustainability Lowest yearly average PUE in the Industry 2008 < 1.5, 2010 < 1.25, 2012 < 1.125 Calculate TCOE not just operational efficiency Initiative to reduce building, copper, water Drive to Chiller-less data centers and aggressive outside economization

16. Pre-assembled containers (PAC) Pre-manufactured buildings (PMB) Modular Scalable Plug-and-play infrastructure Factory pre-assembled PACs & PMBs Rapid deployment Demountable "Fail Small“ Reduce TTM Reduced construction Sustainable measures Next Gen DC - Key Characteristics

17. A Responsible Dynamic Topology? SQL IIS ASP IIS ASP IIS ASP

18. Key transformation elements Approach: Modular As-needed reliability As-needed maintainability Manufacturing-oriented Services-based

19. Services-based approach

21. Segment your solution Service Model Simple topology view

22. Server (workload) segmentation Server Groups manage like servers (workloads); Today Server Groups are static – numbers of instances are effectively fixed; Enable your solutions and deployment to allow the infrastructure to reduce and increase the numbers of servers in any given server group at any given time;

23. Server Role segmentation Introduce Server Roles as part of your solution Going from component to Services is not granular enough Group related functionality in Server Roles E.g. Payrolls, general ledger Plan your Services deployment with Server Role isolation in mind Allow the infrastructure to dynamically start and stop server roles (deployed as VM’s)

24. Start slow and grow in ‘scale units’ Pete’s SharePoint order (representing max growth): - 50,000 users - 20,000 team sites - 150MB/site - Responses per second: 100 Farm configuration RPS 2 by 199 Farm configuration RPS 4 by 2120 Farm configuration RPS 3 by 1115 Monitoring counters in the operational configuration and monitoring environment (SC OM 2007) trigger growth (or shrink) provisioning once the specific capacity driver hits 80% of specified value: - Growth based upon RPS (growth type A): initial size – 99 RPS; counter is set to 80 RPS - Growth based upon content db size (growth type B): initial size – 0.8 TB; counter is set to 0.7 TB

25. Projected Load Profile

26. Load by Time of Day

27. Enable Virtualization and "Run Full" Decompose application into work loads (servers) that can be dynamically scheduled Break dependencies between your product’s services Allow customers to pick time of day, day of week, etc, and allocate capacity of individual parts dynamically If one server role is “out” right now, application should not break Define scale units for your server roles so that they can be reduced in size to a minimal level and grown in chunks Application server roles should not break if resources get allocated by quota by application role (20% CPU for you, 60% for you) Monitoring can no longer assume all parts are “on” at all times. Server roles become dependency bound for scheduling of parts that need to run together. If inseparable parts, put in same server role, deploy in same image Break up the work types that your application does so they can operate out of band over units of time Synchronicity (scale out) is not by server. It is by virtual server image. Parts communicate across images

29. www.microsoft.com/teched Sessions On-Demand & Community http://microsoft.com/technet Resources for IT Professionals http://microsoft.com/msdn Resources for Developers www.microsoft.com/learning Microsoft Certification & Training Resources Resources Required Slide Speakers, TechEd 2009 is not producing a DVD. Please announce that attendees can access session recordings at TechEd Online. Required Slide Speakers, TechEd 2009 is not producing a DVD. Please announce that attendees can access session recordings at TechEd Online.

30. Complete an evaluation on CommNet and enter to win an Xbox 360 Elite!

31. © 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION. Required Slide