1. Secondary Research Websites selling Indian handicraft items Submitted by: Sumeet Singh (PGDM-Marketing student, IMT Ghaziabad ) Email ID: ft14sumeetsingh@imt.ac.inft14sumeetsingh@imt.ac.in Phone: 07042717417 Mentor: Nirbhay Kanoria (Director, Anglo-French Drugs and Industries Ltd.)

2. http://www.itshandmade.in/ http://www.sanskarindia.com/sellwithus.php http://shop.gaatha.com/ (International also available) http://shop.gaatha.com/ http://www.madeitmyself.com/ (International also available) http://www.madeitmyself.com/ https://www.villcart.com http://indiahaat.in/ http://www.craftshopsindia.com/ http://www.shilpmantra.com/ http://www.spectrahut.com/ (International also available) http://www.spectrahut.com/ http://www.buyjharcraft.com/ (Government of Jharkhand Initiative) http://www.buyjharcraft.com/ http://www.nethaat.com/ http://indianhandicraftexporter.com/ Project Steps Conduct secondary research and find names of websites that are selling Indian handicraft items within India, to the US and to continental Europe. Get a basic idea of the product offering, as well as the price points charged for these products. Also get a figure/estimate monthly sales of these websites - country wise and product wise. Websites Product Offering Price Range Sales Model Financial Figures Website Names Useful Websites 10 Great Websites to Buy Handmade Goods: http://mashable.com/2010/05/26/handmade-goods-etsy/http://mashable.com/2010/05/26/handmade-goods-etsy/ Indian Handicraft Industry: http://www.gfe.de/Publication/Indian%20Handicrafts%20Industry.dochttp://www.gfe.de/Publication/Indian%20Handicrafts%20Industry.doc Project Summary Identified 12 Websites who sell the Indian Handicraft items in India and abroad Identified 18 product categories in which these websites operate Collected pricing data of different products on each of the 12 websites Collected sales data for 4 websites.

3. Product Offering AccessoriesArtBags & Cases Ceramics & Pottery ClothingFootwearFurnitureWoodworkingcandlejewelry http://www.itshandmade.in/ http://www.sanskarindia.com/ sellwithus.php http://shop.gaatha.com/ http://www.madeitmyself.com / https://www.villcart.com http://indiahaat.in/ http://www.craftshopsindia.co m/ http://www.shilpmantra.com/ http://www.spectrahut.com/ http://www.buyjharcraft.com/ http://www.nethaat.com/ *Minimum Order Quantity is different for different websites Websites Product Offering Price Range Sales Model Financial Figures

4. PaintingsStatio nary Home Decor Glass Work Metal Work Paper Products ToysSpiritual http://www.itshandmade.in/ http://www.sanskarindia.com/ sellwithus.php http://shop.gaatha.com/ http://www.madeitmyself.com / https://www.villcart.com http://indiahaat.in/ http://www.craftshopsindia.co m/ http://www.shilpmantra.com/ http://www.spectrahut.com/ http://www.buyjharcraft.com/ http://www.nethaat.com/ Product Offering Websites Product Offering Price Range Sales Model Financial Figures

5. Price Range AccessoriesArtBags & Cases Ceramics & Pottery ClothingFootwearFurnitureWoodworkingcandlejewelry http://www.itshan dmade.in/ 25-5000020-6500015-400030-225099-1099970-14000900-32800150-6500020-150010-40000 http://www.sanska rindia.com/sellwit hus.php 200-1000300-1200 http://shop.gaatha. com/ 300-9200500-2600300- 40000 http://www.madeit myself.com/ $6-$32$18-$95$10-$35$50-$2500$5-$48$6-$70 https://www.villca rt.com 119-1000350-700295-1700119-1000 http://indiahaat.in/ http://indiahaat.in/ ** http://www.craftsh opsindia.com/ 149-800390-45001600- 8000 200-2000400- 16500 http://www.shilpm antra.com/ 1200- 60000 500-4000800- 20000 500-3000 http://www.spectr ahut.com/ 200-500199-1500 http://www.buyjha rcraft.com/ 2800- 13000 NA 100-350 http://www.nethaa t.com/ 200-9000300-1750750-5000300-6000180-1800 Websites Product Offering Price Range Sales Model Financial Figures *in Rupees, unless specified **Price data shared few days after enquiry

6. Price Range PaintingsStationaryHome Decor Glass Work Metal Work Paper Products ToysSpiritual http://www.itshandmade.in/25-1700 http://www.sanskarindia.com/sellwithus.p hp 500-2500200-1000 http://shop.gaatha.com/1200- 25000 300-2600275- 5800 http://www.madeitmyself.com/$6-$175$15 https://www.villcart.com195-350075190-460350-2500 http://indiahaat.in/http://indiahaat.in/ (Pricing Data not available) http://www.craftshopsindia.com/50-16000 300-20000 http://www.shilpmantra.com/500-6000150-1750 http://www.spectrahut.com/300-1500200- 1500 http://www.buyjharcraft.com/NA http://www.nethaat.com/12000- 16000 1523200- 1080 Websites Product Offering Price Range Sales Model Financial Figures *in Rupees, unless specified

7. indiahaat.comAnnual Sales =US$314 million (Year: 2010) Sanskar IndiaAnnual Sales =US$5 Million to US$10 Million (range) ShilpmantraIn eight months, turnover of over Rs. 70 lacs Nethaat.comAnnual Sales=87.2 billion rupees (Year: 2009-10) Estimated Financial Figures Websites Product Offering Price Range Sales Model Financial Figures Sales Model Example: http://indianhandicraftexporter.com/http://indianhandicraftexporter.com/ ProductsPrice per piece (in Rupees)Minimum Order Quantity Wooden Products200-68001-50 Metal Products100-100025-50 Stone Products200-85525-50 *Financial figures include figures of India and other countries