1. Mid Module Professor T. Smith Spring 2010 Economics and Finance of Sports 1Prof. T. Smith Mid Module

2. Economics & Finance of Sports Think about these questions: “Should we resign this player?” “How can we get more people in the stands?” “How can we drive more luxury box sales?” “Can we buy our ways into the playoffs?” “Are we pricing our product the best that we can?” 2Prof. T. Smith Questions

3. These are economics and financial problems! What do you need to answer these? Data & Information Firm Objectives Tools 3Prof. T. Smith Questions

4. The Class We will be using industry data to answer these and other questions The three primary objective of this class are: 1. Introduce students to the tools and techniques of analysis 2. Present students with industry data (or data collection) 3. Allow students to present findings to industry leaders 4Prof. T. Smith The Class

5. The Project Analysis of a Question Previous Questions/Analysis Which Players Make the Best Coaches? (MLB) Do Big Wins Drive Freshman Entries? (NCAA) Which are the Best “Feeder” Schools? (NCAA Basketball) Do Earnings Differentials by Race Persist? (NBA) Do Top-10 NBA Drafts Predict Success? (NBA) Do PGA Tour Events Generate Revenue for Cities? (PGA) Is Positional “Stacking” Still an Issue? (NFL) 5Prof. T. Smith The Project

6. The Schedule Thursday Q & A with Todd Foreman, Partner, Atlanta Spirit Lectures with T. Smith Simulations using industry data 6Prof. T. Smith Thursday

7. The Schedule Friday Q & A with Scott Wilkinson, CLO and Assistant General Manager (Basketball), Atlanta Spirit Lectures with T. Smith More Simulations Visit to Phillips Arena: Talk with team personnel Facilities Tour Thrasher’s Game Autograph session with Dustin Byfuglien (OK, maybe not ) 7Prof. T. Smith Friday

8. The Schedule Monday Debriefing of Team Projects to: Todd Foreman, Atlanta Spirit Scott Wilkinson, Atlanta Spirit T. Smith, Goizueta Business School 8Prof. T. Smith Monday