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The future of business journalism @sustbusiness / #ProjectNZ Rod.Oram@NZ2050.com / Twitter @RodOramNZ +64 21 444 839 / Kiwiki on Facebook Rod Oram’s presentation to Project NZ, Auckland, September 3 rd, 2015
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The job The media The media job @sustbusiness / #ProjectNZ
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NZ’s share of assets in infant formula value chain – 40% NZ’s share of profits in infant formula value chain – 12%
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Complexity of economies The more diverse & complex an economy is…the richer it is Long-term research by Harvard & MIT http://en.wikipedia.org/wiki/Economic_complexity_index
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Our ranking We fell from 39 th in the world in 2008 on the Harvard / MIT rankings …to 52 nd in 2012
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People, planet Vision 2050 A very challenging roadmap for corporate development by World Business Council for Sustainable Development Vision 2050 Global report at: http://www.wbcsd.org/vision20 50.aspx …NZ version too
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q We must have unprecedented scale, speed & complexity of change
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Peter Bakker World Business Council for Sustainable Development
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Revolution Led by John Elkington and others www.breakthroughcapitalism.com/
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SBN leads in NZ
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The job The media The media job @sustbusiness / #ProjectNZ
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Utter breakdown in existing media business models Starved of resources and talent Short of ideas, analysis and insight Losing egnagement with readers / listeners / viewers …so let’s sell them stuff and entertain them …let’s “co-create” with our subjects @sustbusiness / #ProjectNZ Travails of NZ media
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Achieve huge scale Generate revenues Invest in people and content Works for global brands…and big markets But the smaller the market, the harder it is NZ is a miniscule market…so it’s exceptionally hard NZ online subscriptions per week: Financial Times: $4.29 NBR: $5.50 Economist: $6.50 @sustbusiness / #ProjectNZ New media models can work to…
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The job The media The media job @sustbusiness / #ProjectNZ
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Report and reveal Analyse and give insight Contest ideas Hold people accountable But NZ business media must have their own Breakthrough Capitalsm …invent radically new business models …lock on to sustainabiity as the future of business @sustbusiness / #ProjectNZ The media job…hasn’t changed
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“You’ll have no future… …if you don’t make one for yourself” - Johnny Rotten
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