1. The Lactivist: News Ranking Report Greg Jarboe SEO-PR December 27, 2005

2. Target search terms for optimized press release about The Lactivist Breastfeeding -- 151,590 searches a year Breast milk – 25,522 searches a year Breastfeeding awareness – 1,288 searches a year New web site – 1,079 searches a year Breast milk bank – 556 searches a year Milk bank – 116 searches a year Source: KeywordDiscovery.com

3. Release ranks #1 out of 697 stories in Google News for breastfeeding Source: Google News, Dec. 27, 2005

4. Ranks #1 & #2 out of 427 stories in Yahoo News for breastfeeding Source: Yahoo News, Dec. 27, 2005

5. Ranks #1 out of 734 stories in Google News for breast milk Source: Google News, Dec. 27, 2005

6. Ranks #1 & #2 out of 406 stories in Yahoo News for breast milk Source: Yahoo News, Dec. 27, 2005

7. Release ranks #1 out of 32 stories for breastfeeding awareness Source: Google News, Dec. 27, 2005

8. Ranks #1 & #2 out of 22 stories for breastfeeding awareness Source: Yahoo News, Dec. 27, 2005

9. Ranks #1 out of 42,100 stories in Google News for new web site Source: Google News, Dec. 27, 2005

10. Ranks #1 out of 40,101 stories in Yahoo News for new web site Source: Yahoo News, Dec. 27, 2005

11. Ranks #1 out of 42 stories in Google News for breast milk bank Source: Google News, Dec. 27, 2005

12. Ranks #1 & #2 out of 29 stories in Yahoo News for breast milk bank Source: Yahoo News, Dec. 27, 2005

13. Release ranks #1 out of 813 stories in Google News for milk bank Source: Google News, Dec. 27, 2005

14. Ranks #1 & #2 out of 813 stories in Yahoo News for milk bank Source: Yahoo News, Dec. 27, 2005