1. Polytechnic Institute of NYU SPRING’09 Travel Search Engines

2. 1 of 13 Outline Intro Threats for agents E-commerce SideStep Yahoo! FareChase Conclusion

3. 2 of 13 Intro Old model: Travel agents System used: GDS,designed by airlines. E-commerce model: First B2B Travel agents’ main source: airlines commission Airlines were looking how to reduce payments Solution - new channels: Web sites, call centers Benefit: reach travelers directly

4. 3 of 13 Traditional Model

5. 4 of 13 New Model

6. 5 of 13 Threats for agents Disintermediation (airline companies) Reintermediation (Cybermediaries)

7. 6 of 13 E-commerce Products are sold effectively over the Web Many travel Web sites were established Examples: Expedia, Travelocity, Sidestep, Kayak, Farechase and Priceline.

8. 7 of 13 What is Metasearch?

9. 8 of 13 Top 9 Travel MSS

10. 9 of 13 SideStep SideStep - the traveler's search engine Type: Metasearch engine Income: Advertising and referral fees Alliances with leading travel marketers

11. 10 of 13 SideStep strategy Acquired TripUp Acquired TravelPost The Trips Facebook application The Extended Info application SideStep toolbar

12. 11 of 13 Yahoo! FareChase Yahoo! FareChase – online travel search engine Type: Metasearch engine The site provides useful search tools

13. 12 of 13 YFC advantages FareChase is the default search engine Travelocity booking engine still avaliable Fourth largest travel aggregator

14. 13 of 13 Conclusion Get new and save existing customers Branding issues Continuous improvement

15. Thank You! Any Questions?