1. Copyright © 2009 Pearson Education, Inc. Publishing as Longman. Thursday October 10, 2013 OBJ: Understand demographics and the role they play in politics. Drill: what trend does this graph show? How may these demographics change politics? HW: Read pages 24-40 and write a reflection about your generation and politics.

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3. Introduction Public Opinion –The distribution of the population’s beliefs about politics and policy issues Demography –The science of population changes Census –A valuable tool for understanding population changes –Required every 10 years by the Constitution

4. Copyright © 2009 Pearson Education, Inc. Publishing as Longman. Glenelg Demography How many people live in our community? 1,458 (2010 Census) Is our community urban, suburban, or rural? Unincorporate, Considered quite rural Which age group describes the bulk of our population? 50-54 years old (11.4%) 10-14 (10.6%) Compared to other communities how much crime do we have? Glenelg Violent Crimes 68 per 1000, Columbia 275 per 1000, National Avg. 302 per 1000 What’s our economy here, types of jobs? Unemployment rate is 4.07% Nat’l Avg. 16%

5. Copyright © 2009 Pearson Education, Inc. Publishing as Longman. Why do Politicians Find This Information Valuable?

6. Copyright © 2009 Pearson Education, Inc. Publishing as Longman. Looking at Demographics On your own…. –Complete handout A –We will discuss as a group.

7. Copyright © 2009 Pearson Education, Inc. Publishing as Longman. The American People The Immigrant Society –United States is a nation of immigrants. –Three waves of immigration: Northwestern Europeans (prior to late 19 th Century) Southern and eastern Europeans (late 19 th and early 20 th centuries) Hispanics and Asians (late 20 th century)

8. Copyright © 2009 Pearson Education, Inc. Publishing as Longman. The American People The American Melting Pot –Melting Pot: the mixing of cultures, ideas, and peoples that has changed the American nation –Minority Majority: the emergence of a non- Caucasian majority –Political culture is an overall set of values widely shared within a society.

9. Copyright © 2009 Pearson Education, Inc. Publishing as Longman. The American People

10. Copyright © 2009 Pearson Education, Inc. Publishing as Longman. The American People The American Melting Pot (continued) –African Americans face a legacy of racism. –Hispanics are the largest minority group faced with the problem of illegal immigration. Simpson-Mazzoli Act: requires employers document citizenship of employee –Asian immigration has been driven by a new class of professional workers. –Native Americans: indigenous and disadvantaged

11. Copyright © 2009 Pearson Education, Inc. Publishing as Longman. The American People The Regional Shift –Population shift from east to west –Reapportionment: the process of reallocating seats in the House of Representatives every 10 years on the basis of the results of the census

12. Copyright © 2009 Pearson Education, Inc. Publishing as Longman. The American People The Graying of America –Fastest growing age group is over 65 –Potential drain on Social Security Pay as you go system In 1942, 42 workers per retiree In 2040, 2 workers per retiree

13. Copyright © 2009 Pearson Education, Inc. Publishing as Longman. How Americans Learn About Politics: Political Socialization Political Socialization: –“the process through which and individual acquires [their] particular political orientation” –Orientation grows firmer with age The Process of Political Socialization –The Family: Political leanings of children often mirror their parents’ leanings

14. Copyright © 2009 Pearson Education, Inc. Publishing as Longman. How Americans Learn About Politics: Political Socialization

15. Copyright © 2009 Pearson Education, Inc. Publishing as Longman. How Americans Learn About Politics: Political Socialization The Process of Political Socialization (continued) –The Mass Media Chief source of information as children age Generation gap is viewing television news –School Used by government to socialize young into political culture Better-educated citizens are more likely to vote and are more knowledgeable about politics and policy.

16. Copyright © 2009 Pearson Education, Inc. Publishing as Longman. How American Learn About Politics: Political Socialization Political Learning Over a Lifetime –Aging increases political participation and strength of party attachment.

17. Copyright © 2009 Pearson Education, Inc. Publishing as Longman. Measuring Public Opinion and Political Information How Polls Are Conducted –Sample: a small proportion of people who are chosen in a survey to be representative of the whole –Random Sampling: the key technique employed by sophisticated survey researchers which operates on the principle that everyone should have an equal probability of being selected for the sample –Sampling Error: the level of confidence in the findings of a public opinion poll

18. Copyright © 2009 Pearson Education, Inc. Publishing as Longman. Measuring Public Opinion and Political Information The Role of Polls in American Democracy –Polls help politicians detect public preferences. –But critics say polls make politicians think more about following than leading public Even though politicians do not track opinion to make policy –Question wording may affect survey results

19. Copyright © 2009 Pearson Education, Inc. Publishing as Longman. Measuring Public Opinion and Political Information The Role of Polls in American Democracy –Polls may distort election process –Exit Polls: used by the media to predict election day winners May discourage people from voting 2000 presidential election in Florida

20. Copyright © 2009 Pearson Education, Inc. Publishing as Longman. Measuring Public Opinion and Political Information What Polls Reveal About Americans’ Political Information –Americans don’t know much about politics. –Americans may know their basic beliefs but not how that affects policies of the government. The Decline of Trust in Government –Since 1964, trust in government has declined. –Trust in government has gone up somewhat since September 11.

21. Copyright © 2009 Pearson Education, Inc. Publishing as Longman. Measuring Public Opinion and Political Information

22. Copyright © 2009 Pearson Education, Inc. Publishing as Longman. Measuring Public Opinion and Political Information

23. Copyright © 2009 Pearson Education, Inc. Publishing as Longman. What Americans Value: Political Ideologies Political Ideology: –A coherent set of beliefs about politics, public policy, and public purpose Who Are the Liberals and Conservatives? –Predominance of conservative over liberal thinking –Currently about 38% conservative, 24% liberal, 38% moderate Gender gap: women tend to be less conservative than men Ideological variation by religion too

24. Copyright © 2009 Pearson Education, Inc. Publishing as Longman. What Americans Value: Political Ideologies

25. Copyright © 2009 Pearson Education, Inc. Publishing as Longman. What Americans Value: Political Ideologies Do People Think in Ideological Terms? –Ideologues: think in ideological terms –Group Benefits voters: view politics through party or group label –Nature of the Times: view of politics based on whether times are good or bad –No issue content: vote routinely for party or personality

26. Copyright © 2009 Pearson Education, Inc. Publishing as Longman. How Americans Participate in Politics Political Participation: all the activities used by citizens to influence the selection of political leaders or the policies they pursue Conventional Participation –Voting in elections –Working in campaigns or running for office –Contacting elected officials

27. Copyright © 2009 Pearson Education, Inc. Publishing as Longman. How Americans Participate in Politics Protest as Participation –Protest: a form of political participation designed to achieve policy changes through dramatic and unconventional tactics –Civil disobedience: a form of political participation that reflects a conscious decision to break a law believed to be immoral and to suffer the consequences

28. Copyright © 2009 Pearson Education, Inc. Publishing as Longman. How Americans Participate in Politics Class, Inequality, and Participation

29. Copyright © 2009 Pearson Education, Inc. Publishing as Longman. Understanding Public Opinion and Political Action Public Attitudes Toward the Scope of Government –Many people have no opinion about scope of government. –Public opinion is inconsistent, which may lead to policy gridlock. Democracy, Public Opinion, and Political Action –Americans select leaders, but do they do so wisely? –If people know little about candidates’ issues, how can they? –People vote more for performance than policy.

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31. Summary American society is ethnically diverse and changing. Knowing public opinion is important to a democracy, just as polling has costs and benefits. Americans know little about politics. Political participation is generally low.

32. Copyright © 2009 Pearson Education, Inc. Publishing as Longman. Wrap Up Demographics are important to politics, what are some ways you think a politician could broaden his/her appeal to larger demographics? Why would these work?