1. SOCIAL MEDIA 101 How to Get Started on Facebook Alumni Senate | April 16, 2010

2. AGENDA  Overview of social media  Primer on Facebook  Social media’s role in your communications  Facebook best practices  Setting up a Facebook group  Marketing events through Facebook  How to get your first 25 members  Q&A

3. WHAT IS SOCIAL MEDIA Back in day, media was fed to us. Flickr CC @abbybatchelder

4. WHAT IS SOCIAL MEDIA Slides 3–6: Don Schindler to fill in Pick what we want. Make what we want. Share what we want. Flickr CC @Masahiro Ihara

5. WHAT IS SOCIAL MEDIA Image by @scottyhendo

6. WHAT IS SOCIAL MEDIA Image by @scottyhendo

7. WHAT IS SOCIAL MEDIA Users desire it. Users expect it. Users demand it. Flickr CC @ Ⅿ eagan

8. COMMUNICATIONS CHANNELS Social Media Website Newsletters Direct Mail Broadcast Email alumni.nd.edu nd.edu Alum publications University social media

9. BENEFITS OF FACEBOOK  Convenient way to reach your target audience  Allows you to publicize events  Can obtain feedback from your constituents  It’s cost-effective and easy

10. CLUBS, CLASSES AND ALUMNI GROUPS ON FACEBOOK ND Clubs 91 clubs have Facebook groups; 6,200 total members ND Classes About 25 class-related Facebook groups ND Groups Each of our minority alumni networks has a Facebook group

11. BEST PRACTICE #1  Facebook Group (vs. a page)

12. BEST PRACTICE #2  Accessibility: Global group, straightforward name and logo

13. BEST PRACTICE #3  Fresh Content: Events, photos, links

14. BEST PRACTICE #4  Multiple Administrators

15. BEST PRACTICE #5  Promote Your Group

16. BEST PRACTICE #6  Timely responses

17. SETTING UP A FACEBOOK GROUP

18. MARKETING EVENTS THROUGH FACEBOOK  Create positive social pressure  Use RSVP feature  Update event if details change

19. HOW TO GET YOUR FIRST 25 MEMBERS  Send broadcast email to your constituents  Include link on your website  Write an article for your newsletter  Promote the group at your events  Get all of your officers/board members/committee chairs to join

20. QUESTIONS CONTACT US Garrett Kuk garrettkuk@gmail.com Don Schindler don.schindler@nd.edu Josh Stowe josh.stowe@nd.edu