1. IAEA International Atomic Energy Agency Sharing Experiences in Promotion and Marketing among INIS members Bruna Lecossois, Capacity Building and Liaison Group INIS & NKM Section 34th Consultative Meeting of INIS Liaison Officers 3-5 November 2008, Vienna, Austria

2. IAEA Introduction Importance of sharing information and experiences Available, easy to use tool Feedback

3. IAEA Sharing Information and Experiences Information sharing adds value Information is a strategic asset Original idea Feedback Questions Amplifications Modifications Comments New Ideas Perspectives Clarifications

4. IAEA An Important Asset … Richness of experience within INIS network: Each centre has its own relevant activities : Presentations Training Special Events Informational materials Publications Over 30 years of marketing and promotional experience

5. IAEA … Tangible Benefits Systematic sharing of information and experience: Tap into & increase this wealth Identify common issues & develop better solutions Replicate successful initiatives

6. IAEA Tool for Sharing INIS in the World

7. IAEA INIS in the World Process: Send News, Experiences, Success stories to: inis.cbl@iaea.org and/or b.lecossois@iaea.orginis.cbl@iaea.orgb.lecossois@iaea.org Information will be posted online: Easily accessible to other members Other members can contact you for more information or to initiate a dialogue

8. IAEA Your Feedback Increasing efforts to better understand issues and challenges: Eg. Survey of INIS Liaison Officers (2007) Brief questionnaire to determine: Which promotional products are most useful for you Practical ways to better assist you with your marketing and promotional efforts

9. IAEA Questionnaire Rate the usefulness of different materials Rate the helpfulness of potential initiatives Give us your suggestions

10. IAEA Bruna Lecossois Information Officer, Capacity Building & Liaison INIS & NKM Section Email: b.lecossois@iaea.org