1. Local Store Marketing Jafar Shariff Regional Success

2. What caused Shariff Region Success? Blanketing Areas with Limited Time Offers …and of course GREAT PIZZAS, 20 MINUTES – Shariff Region has the best service in the franchise

3. Measuring Success

4. How? THE RIGHT PLACES

5. The Right Places Blanket Your Area – Hit businesses, strip malls, residences, everything! Hit the area the day before the special starts. – If too far in advance, customer may forget – What areas to hit and when: Low Income – beginning of month High Income – end of the month

6. The Right Places Use a map to cover where you’re going and where you’ve gone – Customers shouldn’t get a flyer more than once a month

7. How? THE RIGHT PRICE POINT

8. The Right Price Point When coming up with LTO’s: – Watch your Food Cost! You need to make money too! (I changed my offers) – Think low…but not too low! – Very low volume stores can be more aggressive – Weekday Flyers – more aggressive, especially Monday – Follow the Supply Chain Portion Chart…

10. How? THE RIGHT PRINT

11. The Right Print Flyers – All are Black Ink on White Paper – Except Lunch Flyers – Black Ink on Colored Paper I’m in charge of everything! – Specials – Print – Drop – Pay – Deliver I follow a flyer philosophy…

12. Shariff Flyer Philosophy

13. You may need assistance from someone with computer experience

14. ..or in 2 to 4 days This creates a sense of URGENCY

19. Change the Look of Your Flyers Don’t let the customer get used to seeing the same thing over and over again! Several Days One Day Seasonal

20. Keep in Mind… Don’t Boxtop with Flyers Don’t Flood the Store with print (2000 at a time)

21. How? THE RIGHT PEOPLE

22. The Right People Managers – Feed off each other’s success – Try to compete with each other

23. The Right People MITs – Meeting in low volume stores – Want to have record week – Will be groomed to build sales when they become managers

24. The Right People

25. Measuring Success

26. Measuring Success… Prior to Period 8 – followed the crowd In Period 8 of 2007 – changed marketing methods Here’s the result….

27. Measuring Success…

28. Remember the 4 P’s LACES RICE POINT RINT EOPLE

29. And of course… Always Remember: GREAT PIZZAS, 20 MINUTES!