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CHANGING VALUES…. PROJECT IN FOCUS MAID IN INDIA.

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Presentation on theme: "CHANGING VALUES…. PROJECT IN FOCUS MAID IN INDIA."— Presentation transcript:

1 CHANGING VALUES…

2 PROJECT IN FOCUS MAID IN INDIA

3 LOOKING FOR A CHANGE NAUKRI.COM One million employees, one million employers… Matched!

4 MERU - 42424242 YOUR TAXI, JUST ONE CALL AWAY! 55,000 Taxis, 3 million users… Matched!

5 LIJJAT GRAM UDYOG One idea, one product… One million women living better lives.

6 WHAT IS THE COMMON THREAD IN THESE IDEAS?

7 IS THE PRODUCT INNOVATIVE?

8 IS THE NEED URGENT?

9 IS IT THE LARGE TARGET AUDIENCE?

10 IT’S AS SIMPLE AS: ORGANIZATION

11 MILLIONS ARE NOW LOGGING IN ONLINE…AS IT’S THE EASIEST WAY TO FIND A JOB, SWITCH JOBS, FIND PEOPLE, HIRE PEOPLE… A MILLION WOMEN ARE MAKING SIMPLE HOUSEHOLD GOODS AND GETTING PAID FOR IT WITHOUT LEAVING THEIR COMFORT ZONE…THROUGH AN ORGANIZED SYSTEM… 55,000 TAXI DRIVERS AND A MILLION COMMUTERS ARE BENEFITED AS NOW TAXIS ARE ORGANIZED.

12 THAT’S THE POWER OF: ORGANIZATION

13 OUR PLAN Target audienceDomestic house helps (Maids / Bais) IdeaOrganization BeneficiariesThe maid, and you, the consumer HOW?

14 FOR THE MAID Access to all potential jobs in ONE place. Standardized fees for all jobs. Training and placement for improved opportunities. Regular health check ups for maids AND their families. Access to FREE drugs for the family. Free physiotherapy and nutritional consult and therapy. Mediclaim policy for her family in case of admission. Insurance saving schemes for her and her children's’ future. Vocational training for the maids increasing their skill sets Training on hygiene and methods to control transmission of communicable diseases. Education, vocational training and creche services for her kids. Alternative job opportunities to maids.

15 BENEFITS FOR THE CONSUMER One single organized marketplace of ALL maids, increasing choice and quality – choose from a high ranking maid, to one from your own community! Maid replacement service when your own maid misses work. Maids tailored for special occasions: Extra help for a party for 1 day, diwali cleaning, pre- wedding cleaning cooking etc. A maid with training in hygiene, standardized skills in house work and the guarantee of immediate replacement in case of a problem. A maid with new vocational skill every alternate month – cooking classes, flower making, personal hygiene and appearance etc. Finally, a maid who is treated as a human, one that has an improved lifestyle, and one who’s kids will have a chance at a bright future.

16 CHANGING VALUES…

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